Proactive Suggestion API

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Note: This API is only available to Home Card preview partners.

This API isn't supported in the UK (en-GB) or France (fr-FR).

The Proactive Suggestion REST API enables you to display glanceable, interactive content on the home page of Alexa devices with screens.

With this API, you provide visual content to Alexa as suggestions. To create the visual experience for your suggestions, you use Alexa Presentation Language (APL).

Endpoint

The endpoint for the Proactive Suggestion API is https://api.amazonalexa.com.

Operations

The Proactive Suggestion API includes the following operations.

Description	HTTP method and path
Create a campaign	`POST /v1/proactive/campaigns`
List campaigns	`GET /v1/proactive/campaigns?maxResults={maxResults}&nextToken={nextToken}`
Get a campaign	`GET /v1/proactive/campaigns/{campaignId}`
Delete a campaign	`DELETE /v1/proactive/campaigns/{campaignId}`

Create a campaign

Creates a campaign that renders the content as a suggestion to targeted recipients.

Request format

POST /v1/proactive/campaigns HTTP/1.1
Host: api.amazonalexa.com
Accept: application/json
Authorization: Bearer {LWA Token}

Request body format

The request body contains a campaign entity that encapsulates the suggestion along with recipients and scheduling specifics for the information. The following example shows a campaign entity.

{
    "suggestion": {
        "variants": [{
            "placement": {
                "channel": "HOME"
            },
            "content": {
                "values": [{
                    "locale": "en-US",
                    "document": {},
                    "datasources": {}
                }]
            }
        }] 
    },
    "targeting": {
       (polymorphic object of type users or skill subscribers)
    },
    "scheduling": {
        "activationWindow": {
            "start": "2021-01-01T10:00:00.00Z",
            "end": "2021-01-31T10:00:00.00Z"
        }
    }
}

Request body example

{
   "suggestion": {
      "variants": [
         {
            "placement": {
               "channel": "HOME"
            },
            "content": {
               "values": [
                 {
                    "locale": "en-US",
                    "document": {
                       "type": "Link",
                       "src": "doc://alexa/apl/documents/home/cards/textWrapping"
                    },
                    "datasources": {
                       "displayText": {
                          "headerText": "YourHeaderText",
                          "primaryText": "YourPrimaryText",
                          "secondaryText": "YourSecondaryText",
                          "attributionText": "YourAttributionText",
                          "hintText": "Try \"{WakeWord}, open SkillName\"",
                          "action": {
                             "type": "SkillConnection",
                             "uri": "connection://AMAZON.ColdLaunch/1?provider=amzn1.ask.skill.12345",
                             "input": {}
                          }                                                 
                       },
                       "background": {
                          "backgroundImageSource": "http://url-of-background-image"  
                       }
                    }
                 }
               ]
            }
         }
    ]
  },
   "targeting": {
      "type": "SKILL_SUBSCRIBERS"
   },
   "scheduling": {
      "activationWindow": {
         "start": "2021-09-20T21:25:27.179Z",
         "end": "2021-10-22T00:25:27.179Z"
      }
   }
}

Request body parameters

Field	Description	Type	Required
`suggestion`	A piece of information that Alexa can proactively deliver to users.	Object	Yes
`suggestion.variants[]`	A list of suggestion variants to present to users. The list must contain at least one variant.	Array	Yes
`suggestion.variants[].placement`	The place where the content can be rendered.	Object	Yes
`suggestion.variants[].placement.channel`	The name of the channel. Currently the only supported value is `"HOME"`, which refers to the home screen on Alexa multimodal devices.	String	Yes
`suggestion.variants[].content.values[]`	Object that contains localized presentation data specific to the default content type. At least one localized presentation data element must be present.	Object	Yes
`suggestion.variants[].content.values[].locale`	The locale in which the content is rendered, in IETF BCP 47 format.	String	Yes
`suggestion.variants[].content.values[].document`	A link to the APL document to use for rendering. For details, see Use a linked document with RenderDocument. Not all APL features are supported.	String	Yes
`suggestion.variants[].content.values[].document.type`	The APL document type. Must be `Link`.	String	Yes
`suggestion.variants[].content.values[].document.src`	The APL document link. Currently only `"doc://alexa/apl/documents/enterprise/suggestions/home/defaultTemplate"` is supported.	String	Yes
`suggestion.variants[].content.values[].datasources`	Object that can contain other objects that can be used to bind data to the APL document.	Map of data source objects	Yes
`suggestion.variants[].content.values[].datasources.displayText.title`	The text to be rendered in the title field of the document. This text is displayed in a large font on the home screen. Maximum length is 25 characters.	String	No
`suggestion.variants[].content.values[].datasources.displayText.body`	The text to be rendered in the body field of the document. This text is displayed in a smaller font below the title on the home screen. Maximum length is 60 characters.	String	No
`targeting`	Polymorphic object that defines the recipients of the campaign. One of two types of targets: users or skill subscribers.	Object	Yes
`scheduling`	The scheduling information for the campaign.	Object	Yes
`scheduling.activationWindow`	A time window object specifying the time in which a campaign is active. If this field is not specified, Alexa uses default values.	Object	No
`scheduling.activationWindow.start`	The start of the time window. A string that uses the RFC 3339 profile of the ISO 8601 format, YYYY-MM-DDThh:mm:ssZ. The default value is the current time.	String	No
`scheduling.activationWindow.end`	The end of the time window. A string that uses the RFC 3339 profile of the ISO 8601 format, YYYY-MM-DDThh:mm:ssZ. Must be later than or equal to the start time. The default value is 24 hours after the current time.	String	No

Users target

The users that the campaign targets.

{
   "type": "USERS", 
   "values": [
      {
         "id": "amzn1.ask.account.{id}"
      }
   ]
}

Field	Description	Type	Required
`type`	The type of targeting criteria that should be applied. Accepted value: `USERS`.	String	Yes
`values[]`	A list of objects that contain the user IDs in the form of `amzn1.ask.account.{id}`. Currently, this list must contain exactly one user ID.	Array	Yes
`values[].id`	A user ID in the form of `amzn1.ask.account.{id}`.	String	Yes

Skill subscribers target

The skill users that the campaign targets.

{
   "type": "SKILL_SUBSCRIBERS"
}

Field	Description	Type	Required
`type`	The type of targeting criteria that should be applied. Accepted value: `SKILL_SUBSCRIBERS`.	String	Yes

Success response header

HTTP/1.1 202 Accepted
Host: {host value used in the request}
X-Amzn-RequestId: {request-id}
Content-Type: application/json

Field	Description	Type	Required
`X-Amzn-RequestId`	Unique identifier for the request. If a problem occurs, Amazon can use this value to troubleshoot the problem.	String	Yes

Response body format

{
    "campaignId": "{exampleId}"
}

Response body parameters

Field	Description	Type
`campaignId`	Campaign ID for the campaign. You use this ID when you delete the campaign or get the campaign.	String

HTTP response codes

Status Code	Name	Description
201	Created	The campaign was successfully created.
400	Bad Request	The request is malformed or is missing one or more required parameters.
401	Unauthorized	The access token is missing, expired, or invalid.
403	Forbidden	The access token is valid, but the user doesn't have the needed LWA scope permissions.
429	Too Many Requests	Request has been throttled.
500	Internal Server Error	The request couldn't be handled because of an internal service error.
503	Service Unavailable	Service is temporarily unavailable.

List campaigns

Lists the campaigns you've created.

Request format

GET /v1/proactive/campaigns?maxResults={maxResults}&nextToken={nextToken} HTTP/1.1
Host: api.amazonalexa.com
Accept: application/json
Authorization: Bearer {LWA Token}

Request body format

None.

Request path parameters

Field	Description	Type	Required
`maxResults`	Maximum number of results to display. The value of this parameter must be between 1 and 10. The default value is 10.	Integer	No
`nextToken`	Continuation token returned in the response object of the previous response to list campaigns.	String	No

Success response header

Host: {host value used in the request}
X-Amzn-RequestId: {request-id}
Content-Type: application/json

Field	Description	Type	Required
`X-Amzn-RequestId`	Unique identifier for the request. If a problem occurs, Amazon can use this value to troubleshoot the problem.	String	Yes

Response body format

{
   "results": [
      {
         "campaignId": "campaignId",
         "suggestion": {
            "variants": [{
               "placement": {
                  "channel": "HOME"
               },
               "content": {
                  "values": [{
                     "locale": "en-US",
                     "document": {},
                     "datasources": {}
                  }]
               }
            }]          
         },
         "targeting": {
            (polymorphic object of type users or skill subscribers)
         },
         "scheduling": {
            "activationWindow": {
               "start": "2021-01-01T10:00:00.00Z",
               "end": "2021-01-31T10:00:00.00Z"
            }
         },
         "validationStatus": {
            "value": "string enum",   // IN_PROGRESS, APPROVED, or REJECTED
            "reason": "Explanation"
         }
     },
     {
        ... (another campaign and status) ...
     }
   ],
   "paginationContext": {
      "nextToken": "token from previous call"
   }
}

Response body parameters

Field	Description	Type
`results[]`	The list of campaigns you created, along with a validation status for each.	Array
`results[].campaign`	The details you submitted when you created the campaign. For the fields, see the request body format for creating a campaign.	Object
`results[].validationStatus`	The latest validation status for the campaign.	Object
`results[].validationStatus.value`	Enum that describes the latest validation status for the campaign. Valid values: `IN_PROGRESS`, `APPROVED`, `REJECTED`.	String
`results[].validationStatus.reason`	Explanation, if applicable, for the validation status value.	String
`paginationContext`	Object containing pagination information. If omitted, all evaluation results were already returned.	Object
`paginationContext.nextToken`	Continuation token that you use in the next call to list campaigns.	String

HTTP response codes

Status Code	Name	Description
200	Successful	The request was processed successfully.
400	Bad Request	The request is malformed or is missing one or more required parameters.
401	Unauthorized	The access token is missing, expired, or invalid.
403	Forbidden	The access token is valid, but the user doesn't have the needed LWA scope permissions.
429	Too Many Requests	Request has been throttled.
500	Internal Server Error	The request couldn't be handled because of an internal service error.
503	Service Unavailable	Service is temporarily unavailable.

Get a campaign

Retrieves a campaign that you created.

Request format

GET /v1/proactive/campaigns/{campaignId} HTTP/1.1
Host: api.amazonalexa.com
Accept: application/json
Authorization: Bearer {LWA Token}

Request body format

None.

Request path parameters

Field	Description	Type	Required
`campaignId`	The ID of the campaign to retrieve. This value is returned when you create a campaign.	String	Yes

Success response header

Host: {host value used in the request}
X-Amzn-RequestId: {request-id}
Content-Type: application/json

Field	Description	Type	Required
`X-Amzn-RequestId`	Unique identifier for the request. If a problem occurs, Amazon can use this value to troubleshoot the problem.	String	Yes

Response body format

{
   "campaignId": "campaignId",
   "suggestion": {
      "variants": [{
         "placement": {
            "channel": "HOME"
         },
         "content": {
            "values": [{
               "locale": "en-US",
               "document": {},
               "datasources": {}
            }]
         }
      }]  
   },
   "targeting": {
      (polymorphic object of type users or skill subscribers)
   },
   "scheduling": {
      "activationWindow": {
         "start": "2021-01-01T10:00:00.00Z",
         "end": "2021-01-31T10:00:00.00Z"
      }
   },
   "validationStatus": {
      "value": "string enum",   // IN_PROGRESS, APPROVED, or REJECTED
      "reason": "Explanation"
   }
}

Response body parameters

Field	Description	Type
Campaign information	The details you submitted when you created the campaign. For the fields, see the request body format for creating a campaign.	Object
`ValidationStatus`	The status of the campaign validation.	Object
`validationStatus`	The latest validation status for the campaign.	Object
`validationStatus.value`	The latest validation status for the campaign. Valid values: `IN_PROGRESS`, `APPROVED`, `REJECTED`.	String
`validationStatus.reason`	Explanation, if applicable, for the validation status value.	String

HTTP response codes

Status Code	Name	Description
200	Successful	The request was processed successfully.
400	Bad Request	The request is malformed or is missing one or more required parameters.
401	Unauthorized	The access token is missing, expired, or invalid.
403	Forbidden	The access token is valid, but the user doesn't have the needed LWA scope permissions.
404	Not Found	The campaign to delete isn't found.
429	Too Many Requests	Request has been throttled.
500	Internal Server Error	The request couldn't be handled because of an internal service error.
503	Service Unavailable	Service is temporarily unavailable.

Delete a campaign

Deletes a campaign.

Request format

DELETE /v1/proactive/campaigns/{campaignId} HTTP/1.1
Host: api.amazonalexa.com
Accept: application/json
Authorization: Bearer {LWA Token}

Request path parameters

Field	Description	Type	Required
`campaignId`	The ID of the campaign to delete. This value is returned when you create a campaign.	String	Yes

Request body

None.

Success response header

HTTP/1.1 202 OK
Host: {host value used in the request}
X-Amzn-RequestId: {request-id}
Content-Type: application/json

Field	Description	Type	Required
`X-Amzn-RequestId`	Unique identifier for the request. If a problem occurs, Amazon can use this value to troubleshoot the problem.	String	Yes

Response body

None.

HTTP response codes

Status Code	Name	Description
202	Accepted	The delete request for the specified campaign has been accepted. The campaign will be deleted, but there's no guarantee that the suggestion wasn't already delivered.
400	Bad Request	The request is malformed or is missing one or more required parameters.
401	Unauthorized	The access token is missing, expired, or invalid.
403	Forbidden	The access token is valid, but the user doesn't have the needed LWA scope permissions.
404	Not Found	The campaign to delete isn't found.
429	Too Many Requests	Request has been throttled.
500	Internal Server Error	The request couldn't be handled because of an internal service error.

Last updated: Apr 01, 2022

Proactive Suggestion API

Endpoint

Operations

Create a campaign

Request format

Request body format

Request body example

Request body parameters

Users target

Skill subscribers target

Success response header

Response body format

Response body parameters

HTTP response codes

List campaigns

Request format

Request body format

Request path parameters

Success response header

Response body format

Response body parameters

HTTP response codes

Get a campaign

Request format

Request body format

Request path parameters

Success response header

Response body format

Response body parameters

HTTP response codes

Delete a campaign

Request format

Request path parameters

Request body

Success response header

Response body

HTTP response codes

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