Why Alexa?

Alexa, the voice service that powers Echo, provides capabilities, or skills, that enable customers to interact with devices in a more intuitive way using voice. Examples of these skills include the ability to play music, answer general questions, set an alarm or timer and more. Alexa is built in the cloud, so it is always getting smarter. The more customers use Alexa, the more she adapts to speech patterns, vocabulary, and personal preferences. With Alexa, developers can build new voice experiences and take advantage of the following benefits:

Get in Early

Natural user interfaces, like those based on speech, represent the next major disruption in computing. Bring your big idea to life with our expertise in voice design.

Reach More Customers

Reach tens of millions of customers on Alexa-enabled devices including Amazon Echo, Fire TV devices, and all devices powered by the Alexa Voice Service.

Build Quickly for Free

Build for free with AVS and ASK. Use your existing cloud-based service or AWS Lambda, a cloud-based service which is free for the first one million calls per month.

Alexa Skills Kit

The Alexa Skills Kit is a collection of self-service APIs, tools, documentation and code samples that make it fast and easy for you to add skills to Alexa. All of the code runs in the cloud — nothing is installed on any user device. With the Alexa Skills Kit, you can create compelling, hands-free voice experiences by adding your own skills to Alexa. Customers can access these new skills on any Alexa-enabled device simply by asking Alexa a question or making a command.

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Alexa Voice Service

Alexa Voice Service (AVS) is an intelligent and scalable cloud service that adds voice-enabled experiences to any connected product – all you need is a microphone and speaker. Users can simply talk to their Alexa-enabled products to play music, answer questions, get news and local information, control smart home products and more. And with the free Amazon Alexa app, users can easily control and manage their products from anywhere. If you are interested in adding rich and intuitive experiences to your products – Alexa is the right choice for you!

Get started with the Alexa Voice Service »

Alexa Fund

The Alexa Fund--named for Alexa, the cloud-based voice service that powers Amazon Echo--provides up to $100 million in investments to fuel voice technology innovation. Whether that's creating new Alexa capabilities with the Alexa Skills Kit (ASK), building devices that use Alexa for new and novel voice experiences using the Alexa Voice Service (AVS), or something else entirely, if you have a visionary idea, we'd love to talk to you.

Apply to the Alexa Fund »