Choosing a Category for Your App

Amazon Appstore categories allow users to easily browse to your app, even if they do not know the app name or do not know exactly what they are looking for. Users can access these categories by navigating to Apps > Categories within the Appstore. By properly categorizing your app, users will be able to find your app more easily, which increases downloads for your app.

How Categories affect Amazon Appstore Placement and Acceptance

Choose a category for your app based on your best judgment. Categories are used primarily for setting up the Amazon Appstore browse tree and for grouping together for Similar, Related, and Recommended app suggestions for users. The top-level categories are the same across Fire Tablets, Fire TV, and non-Amazon Android devices.

If you do not see an obvious category to assign to your app, choose the one with the closest fit.

Amazon does not have any hard requirements for assigning your app to a category. Just remember that accurately categorizing your app is to the benefit of both you and your users.

Available Amazon Appstore Categories

The Amazon Appstore currently has the following categories and category refinements available for apps:

  •   Book Info & Reviews
  •   Readers & Players
  •   E-Book Creation

  •   Accounting & Expenses
  •   Brainstorming
  •   Document Editing
  •   Document Signing
  •   Document Viewers
  •   Email Clients
  •   Goals & Motivation
  •   Graphic Design
  •   Job Hunting
  •   Meetings & Conferencing
  •   Organizers & Assistants
  •   Personal Finance
  •   Presentations
  •   Networking
  •   Scanning & Printing
  •   To-Do Lists & Reminders
  •   Wireframing

  •   Group Calls
  •   Messaging
  •   Phone Line Calling
  •   Phone Line SMS
  •   Picture Messaging
  •   Video Calling
  •   Video Messaging
  •   Voice Calling
  •   Voicemail

  •   Icon Packs
  •   Launchers
  •   Ringtone Makers
  •   Ringtones & Notifications
  •   Themes
  •   Wallpaper & Images
  •   Widgets

  •   Alphabet
  •   Arts & Culture
  •   Creativity
  •   Foreign Language
  •   Geography
  •   Grammar & Vocabulary
  •   History
  •   Logic & Reasoning
  •   Math
  •   Medicine & Anatomy
  •   Memory & Concentration
  •   Nature & Animals
  •   Popular Characters
  •   Problem Solving
  •   Reading
  •   Science
  •   Speech
  •   Test Preparation
  •   Writing

  •   Accounting & Expenses
  •   Banking
  •   Currency Converters
  •   Currency Guides
  •   Insurance
  •   Loan & Interest Calculators
  •   Payments & Money Transfers
  •   Personal Finance
  •   Stocks & Investing
  •   Tax Calculators

  •   Cooking & Recipes
  •   Delivery & Takeout
  •   Restaurant Reviews
  •   Wine & Beverages

  • Types of games:
    •   Action
    •   Adventure
    •   Arcade
    •   Board
    •   Brain & Puzzle
    •   Cards
    •   Casino
    •   Dice
    •   Fantasy
    •   Music & Rhythm
    •   Racing
    •   Role Playing
    •   Seek & Find
    •   Simulation
    •   Sports Games
    •   Strategy
    •   Trivia
    •   Words
  • Game features:
    •   Casual
    •   Indie
    •   Live Wallpaper
    •   Multiplayer
    •   Widget

  •   Activity Tracking
  •   Exercise Motivation
  •   Heart Rate Monitors
  •   Massage Guides
  •   Meditation Guides
  •   Menstrual Trackers
  •   Nutrition & Diet
  •   Pregnancy
  •   Sleep Tracking
  •   Sounds & Relaxation
  •   Sports Information
  •   Workout Guides
  •   Yoga Guides

  •   Book Readers & Players
  •   Education
  •   Games
  •   Lifestyle
  •   Magazines
  •   Movie & TV Streaming
  •   Music & Audio
  •   Novelty
  •   Reference
  •   Themes
  •   Tools & Utilities
  •   Wallpapers & Images

  •   Astrology
  •   Automotive
  •   Beauty & Cosmetics
  •   Celebrities
  •   Collecting
  •   Cooking & Recipes
  •   Crafts & DIY
  •   Creative Writing
  •   Diaries
  •   Dream Interpretation
  •   Environmental Protection
  •   Event Finders
  •   Fashion & Style
  •   Game Rules
  •   Geocaching
  •   Graphic Design
  •   Health & Fitness
  •   Home & Garden
  •   Interior Decorating
  •   Job Hunting
  •   Meditation Guides
  •   Mirrors
  •   Model Building
  •   Outdoors & Nature
  •   Parenting
  •   Pets & Animals
  •   Quotes
  •   Real Estate
  •   Relationships
  •   Religion & Spirituality
  •   Sculpting
  •   Self Improvement
  •   Sexuality
  •   Sounds & Relaxation
  •   Stargazing
  •   Tattoos & Body Piercing
  •   To-Do Lists & Reminders
  •   Wedding
  •   Wine & Beverages

  •   Business Locators
  •   Delivery & Takeout
  •   Location-Specific
  •   Navigation
  •   Offline Maps
  •   Public Transportation
  •   Real Estate
  •   Restaurant Reviews
  •   Taxi & Ridesharing

  •   Animals & Pets
  •   Antiques & Collectibles
  •   Arts & Photography
  •   Automotive
  •   Brides & Weddings
  •   Business & Finance
  •   Celebrities
  •   Cooking, Food & Beverage
  •   Crafts, Hobbies, & DIY
  •   Economics
  •   Education
  •   Family & Parenting
  •   Fashion, Style & Beauty
  •   Health & Fitness
  •   History
  •   Home & Garden
  •   Humor & Satire
  •   Internet & Technology
  •   Jobs & Careers
  •   Kids & Teens
  •   Law
  •   Lifestyle
  •   Literature & Philosophy
  •   Viewers
  •   Medicine
  •   Men’s Interest
  •   Movies & TV
  •   Music
  •   News, Politics & Nature
  •   Reference
  •   Religion & Spirituality
  •   Sci-Fi & Fantasy
  •   Science & Nature
  •   Sexuality
  •   Sports
  •   Travel & Regional
  •   Video Games
  •   Women’s Interest

  •   Heart Rate Monitors
  •   Massage Guides
  •   Calculators
  •   Education
  •   Reference
  •   Screening & Prevention
  •   Menstrual Trackers
  •   Pregnancy
  •   Sleep Tracking

  •   Movie Info & Reviews
  •   Movie Showtimes
  •   On-Demand Movie Streaming
  •   TV Guides
  •   Video-Sharing

  •   Audio Book Players
  •   Audio Recording
  •   Concert Finders
  •   Instruments & Music Makers
  •   Music Players
  •   Music Publishing
  •   Music Recognition Services
  •   Music Recommendation Radios
  •   On-Demand Music Streaming
  •   Podcasts
  •   Radio Webcasts
  •   Ringtone Makers
  •   Ringtones & Notifications
  •   Songbooks & Sheet Music
  •   Sounds Relaxation

  • App type:
    •   Collaborative Blogs
    •   Feed Aggregators
    •   News Agencies
    •   Newspapers
  • News Subjects:
    •   Business
    •   Comedy & Satire
    •   Entertainment
    •   Finance
    •   Life & Style
    •   Local
    •   National
    •   Odd News
    •   Opinions
    •   Politics
    •   Sports
    •   Tech & Science
    •   World

  •   Aquarium Simulators
  •   Decision Makers
  •   Face Transformation
  •   Firearm Simulations
  •   Fireplace Simulators
  •   For Cats & Dogs
  •   Fortune-Telling
  •   Funny Facts
  •   Funny Pictures
  •   Funny Sounds
  •   Funny Tests & Trivia
  •   Ghost & Monster Scanners
  •   Jokes
  •   Magic Tricks
  •   Prank Biometric Scanners
  •   Screen Pranks
  •   Speech Jammers
  •   Swords & Sabers
  •   Talking & Answering
  •   Truth or Dare
  •   Voice Transformation
  •   X-Ray Scanners

  •   Camcorder
  •   Camcorder Zoom
  •   Camera
  •   Camera Zoom

  •   Alarms & Clocks
  •   Audio Recording
  •   Brainstorming
  •   Calculators
  •   Calendars
  •   Cloud Storage
  •   Contact Management
  •   Document Editing
  •   Document Signing
  •   Document Viewers
  •   Email Clients
  •   File Management
  •   Goals & Motivation
  •   Graphic Design
  •   Keyboards
  •   Meetings & Conferencing
  •   Notes & Bookmarking
  •   Organizers & Assistants
  •   Personal Finance
  •   Presentations
  •   Remote PC Access
  •   Scanning & Printing
  •   Security
  •   Tethering
  •   To-Do Lists & Reminders
  •   Translators
  •   Web Browsers

  •   Arts & Culture
  •   Dictionaries
  •   Encyclopedias
  •   Foreign Language Tutorials
  •   Genealogy
  •   Geography
  •   Guides & How-Tos
  •   History
  •   Language & Grammar
  •   Math
  •   Reference
  •   Nature & Animals
  •   Religion
  •   Science
  •   Test Preparation
  •   Translation Dictionaries

  •   Auctions
  •   Classified Ads
  •   Consumer Reviews
  •   Deals & Coupons
  •   Environmental Ratings
  •   Grocery & Shopping Lists
  •   Group Purchasing
  •   Health Ratings
  •   Mobile Payment
  •   Nearby Store Locator
  •   Online Shopping
  •   Photo Identification
  •   Price Comparator
  •   QR & Barcode Scanner
  •   Reward Program
  •   Virtual Gift Card

  •   Blogging
  •   Book Info & Reviews
  •   Dating
  •   Email Clients
  •   General Social Networking
  •   Knowledge-Sharing
  •   Location-Specific
  •   Microblogging
  •   Movie Info & Reviews
  •   Music Info & Reviews
  •   Photo-Sharing
  •   Networking
  •   Social Bookmarking
  •   Social Network Management
  •   Video-Sharing
  •   Voting

App Type:

  •   Activity Tracking
  •   Exercise Motivation
  •   Fantasy
  •   Heart Rate Monitors
  •   Live Events
  •   Assistance Tools
  •   Sports Fan News
  •   Sports Games
  •   Guides & Tutorials
  •   Sports Information
  •   Score Keeping
  •   TV & Event Streaming
  •   Workout Guides
  •   Yoga Guides

Sport (if applicable):

  •   Baseball
  •   Basketball
  •   Cricket
  •   Cycling
  •   Football
  •   Golf
  •   Ice Hockey
  •   MMA
  •   Motorsports
  •   Multi-Sport
  •   Rugby
  •   Soccer
  •   Tennis

  •   Auto Rental
  •   Flight Finders
    • Navigation - Optional features:
      •   Business Locator
      •   Business Reviews
      •   Check-ins
      •   Compass
      •   GPS Navigation
      •   GPS Route Tracking
      •   Maps
      •   Public Transportation
      •   Traffic
  •   Public Transportation
  •   Taxi & Ridesharing

  •   Auto Rental
  •   Compasses
  •   Currency Converters
  •   Currency Guides
  •   Flight Finders
  •   Hotel Finders
  •   Navigation
  •   Offline Maps
  •   Taxi & Ridesharing
  •   Translation Dictionaries
  •   Translators
  •   Travel Guides
  •   Travel Phrase Books
  •   Trip Planners
  •   Unit Converters

  •   Alarms & Clocks
  •   All-in-One Tools
  •   Audio Recording
  •   Battery Savers
  •   Calculators
  •   Calendars
  •   Cloud Storage
  •   Compasses
  •   Contact Management
  •   Device Tracking
  •   Document Viewers
  •   Email Clients
  •   File Management
  •   File Transfer
  •   Flashlights
  •   History Erasers
  •   Home Automation
  •   Keyboards
  •   Mirrors
  •   Notes & Bookmarking
  •   QR & Barcode Scanners
  •   Remote PC Access
  •   Scanning & Printing
  •   Security
  •   Service Coverage Analyzers
  •   Speed Testing
  •   Status Information
  •   Task & App Managers
  •   Tethering
  •   Translators
  •   Unit Converters
  •   Usage & Data Traffic
  •   Web Browsers
  •   Wi-Fi Analyzers
  •   Widgets

  •   Air Quality
  •   Alerts
  •   Crowd-Sourced Reports
  •   Daily Forecasts
  •   Hourly Forecasts
  •   Radar Maps