Developer Console

Developer Promotions Console

Use the Amazon Developer Promotions Console to manage pricing for your apps and in-app items with pricing campaigns.

The Promotions Console allows you to create campaigns that run a minimum of 24 hours to a maximum of 27 consecutive days. Pricing is worldwide, so you can set discounts by Amazon marketplace. You can run campaigns to manage the pricing of your mobile apps and your mobile in-app items (consumables and entitlements only).

The Promotions console include the following features:

Create price drops – Create price drops for your mobile app and mobile in-app items to create an incentive for your customers to purchase.

View campaign information – View detailed results of your campaign in the console.

Control your pricing options – Set a percentage-based price drop across all your items or manually adjust the price of your items temporarily by marketplace.

Promotion campaign

A promotion campaign is a collection of promotion activities, which we sometimes call a 'Promotion'. Each promotion campaign is scheduled to have a start date and an end date. When the start date of the campaign is reached, the promotional offer is activated. Each campaign may consist of multiple Apps or multiple In-App items.

Promotion activity

A promotion activity is related to one particular ASIN and one particular marketplace. While scheduling a promotion campaign, if a promotion is targeted towards multiple marketplaces, a different activity is created for each app in each marketplace.

Last updated: Dec 10, 2021