At CES 2024, we are showcasing how the world's leading brands are building with Amazon's devices and services, and leveraging the latest innovations in artificial intelligence to build the next generation of ambient experiences. This article written by Alex Ruan, general manager, Sengled Smart Lighting, is part of a series that showcases select brands on display at the Amazon Experience Area at CES 2024.
Smart lighting systems embody a convergence of advanced technologies, integrating hardware and software components to deliver a sophisticated and user-friendly lighting experience.
At Sengled, we take pride in the fact that we’ve been at the forefront of the industry since introducing our first smart speaker bulb in 2012. Through continuously innovating and improving our technology, we remain a global leader in LED smart lighting, offering customers products that add convenience to their lives and ambience to their homes. Our mission is to enhance everyday life through lighting.
We’ve learned from our more than 12 million customers across the globe that one of the keys to accomplishing our mission is to create simplicity, especially related to setup. Homeowners adding smart lighting want a plug-and-play experience, delivering a frustration-free installation that gets them quickly experiencing all the features and benefits of the product.
Throughout the years, we’ve developed lighting and other devices with simplicity and convenience in mind. In 2014, we launched our hub-based Zigbee smart lighting line, providing flexibility and near-unlimited options, allowing customers to connect up to 64 smart devices to each hub. Zigbee remains popular, especially with smart lighting power users.
More recently, in 2018, we added Wi-Fi to our product portfolio. This protocol’s unique advantage is that it does not require a hub and can be controlled via an app on your smart phone. Thus, it’s an excellent option for consumers new to smart home technology.
Next up was Bluetooth Mesh, a major leap forward in delivering that plug-and-play experience. This technology also tapped into another key component of Sengled’s success: collaborating with some of the biggest names in smart home technology, including Amazon Alexa. Setting up one of our Bluetooth bulbs is as easy as screwing in the bulb and prompting, “Alexa, connect to the device,” and following subsequent prompts.
Moving to Matter
Most recently, just this past summer, Sengled launched one of the industry’s first Matter-enabled smart light bulbs. Leveraging the latest smart home connectivity protocol, designed to make it even easier for you to connect your entire home with enhanced interoperability, compatibility, and installation, Matter aims to ensure all smart home devices, systems, and voice assistants speak the same language.
Here, we again leveraged our collaboration with Amazon Alexa. By developing our smart bulb with their Amazon Connect Kit SDK, we were able to accomplish 3 key drivers:
Speaking of expanding into new markets, Sengled’s success in the U.S. with our Matter bulb has prompted us to begin offering Matter lights and smart plugs throughout select regions in Europe.
Launching this past fall, customers can now purchase these products in the U.K., Spain, Italy, France, and Germany, all via Amazon.com. While we’ve always had a global presence, taking Matter to other countries is the perfect complement for smart home users in other countries due to its enhanced compatibility.
This expansion is another benefit of our ongoing collaboration with Amazon Alexa, allowing the company ease of access and reduced barriers to entry into the large and diverse European market.
As Sengled looks to the future, we do so with a strong foundation in the past, never forgetting what got us here: continuous innovation, focus on customers, and establishing new ways to team up with other companies.
With Matter technology now in the company’s portfolio and a variety of different products, from light bulbs to light strips and smart plugs, Sengled offers U.S.-based and European customers a robust experience to suit the needs of nearly any situation.