Alexa Voice Service
Create Devices with Alexa Built-in that Customers Can Talk to Directly

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What Is an Alexa Built-in Product?

Alexa built-in is a category of devices created with the Alexa Voice Service that have a microphone and speaker. You can talk to these products directly with the wake word “Alexa,” and receive voice responses and content instantly. Alexa built-in products work with Alexa skills and Alexa-compatible smart home devices, bringing familiar capabilities from the Amazon Echo family of devices to a range of new form factors and use cases developed by leading brands.

Why Alexa Voice Service?

The Alexa Voice Service (AVS) enables you to access cloud-based Alexa capabilities with the support of AVS APIs, hardware kits, software tools, and documentation. We simplify building voice-forward devices with Alexa built-in by handling complex speech recognition and natural language understanding in the cloud, reducing your development costs and accelerating your time to market. Best of all, regular Alexa updates bring new features to your device and add support for a growing assortment of compatible smart home devices. Build with AVS, and become part of the Alexa family.

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The Alexa Newsletter for Device Makers

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Examples of What You Can Build

You can learn how to use our development tools to build common device types by choosing one of the examples below. Or you can deep dive on development for the Alexa Voice Service below.

Speakers & Receivers
Smart TVs & Screens
Other Devices

Discover More About AVS


Learn about the cloud-based Alexa capabilities available through AVS and how to build richer customer experiences for your product.

See what’s possible »


Design a high-quality Alexa experience with best practices and guidelines for AVS functional, UX, and hardware design.

Review guidelines »


Build with a range of software and hardware reference solutions, including APIs, SDKs, dev kits, SI modules, and ODM designs.

Explore dev tools »


Prepare your product for self-testing and become eligible for Amazon badges and marketing opportunities.

See launch resources »

What's New?

Introducing the First AVS Development Kit for Set-Top Boxes

The HiSilicon STB Push-to-Talk Development Kit for Amazon AVS enables STB device makers and TV operators to create new device designs with Alexa built-in and retrofit deployed STBs to support Alexa.

Read more »

Create Screen-Based Products with Alexa Built-in

We're excited to announce the Alexa Smart Screen and TV Device SDK and the Alexa Smart Screen Dev Kit, new solutions that enable device makers to build feature-rich, screen-based devices with Alexa.

Read more »

Systems Integrator Solutions for Set-Top Boxes

Video content service providers and their consumers recognize the compelling use cases for set-top boxes with Alexa built-in. AVS Systems Integrators ARRIS, Cisco IVP, DiscVision, and Technicolor have launched set-top box solutions.

Read more »

Create Multi-Room Audio Experiences with Alexa

AVS now enables device makers to support multi-room music for their products with Alexa built-in. With Alexa Multi-Room Music (MRM), users can play music on a targeted device or a group within a space. Users can also group multi-brand, MRM-compatible devices using the Alexa App.

Read more »

Create AVS Developer Account

International Availability

AVS offers language and region-specific services to developers, enabling localized Alexa experiences for customers.

Supported Regions:   Supported Languages:
USA India English
United Kingdom Japan German
Ireland Australia Japanese
Canada New Zealand French
Germany Italy (Coming Soon) Italian (Coming Soon)
Austria Spain (Coming Soon) Spanish (Coming Soon)
France Mexico (Coming Soon)  

Learn more about AVS international support »

Success Stories

Sonos One

Voice control your entire Sonos home sound system with Amazon Alexa.

Read Sonos' story »


The smart thermostat with built-in Alexa Voice Service and far-field voice control.

Read ecobee's story »

The Eufy Genie

Add far-field Alexa voice control to every room in the home with this speaker from Anker.

Read Eufy's story »