Launch Your Alexa Skill

Alexa Skills Kit

Launch Your Skill and Reach Customers

Now that you've built and tested your skill for Alexa, you're ready to submit it for certification. After your skill passes certification, it will be published in the Alexa Skills Store for anyone to discover and use. There, your skill can reach tens of millions of customers through devices with Alexa like Amazon Echo, Echo Dot, and Echo Show.

Submit Your Skill for Certification
Set yourself up for a seamless certification process. Prep your skills using our certification guidelines.
Tips for Smart Home Skills

Refer to our Smart Home Skill Publishing Guide to ensure your skill meets the special certification requirements for this skill type.

Learn more

Tips for Flash Briefing Skills

Use our checklist to make sure your skill's content, associated images, URLs, and descriptions meet Amazon's policy.

Learn more

Tips for Custom Skills

Perform these tests to ensure your skill has a robust voice user interface and meets the requirements for certification.

Learn more

Tips for Video Skills

Evaluate your customer experience with these functional tests. And make sure your skill meets the bar for responsiveness.

Learn more

Measure and Refine
Evolve your skill over time to add new features and enhance the customer experience.
Gather User Feedback

Check the Alexa app for user feedback. Learn what your customers like best about your skill as well as what additional features they'd like to see.

Visit the app

Gain Insights from Usage Data

Dive into usage data on your metrics dashboard. Analyze data points and visualizations on customers, sessions, utterances, and intents.

Learn more

Level Up with AWS Promo Credits

Add new functionalities and evolve your skill using Amazon Web Services. And apply to receive in AWS promotional credits if you incur AWS usage charges for your skill.

Learn more

Build Your Next Skill

Once your skill is published and successful, it’s time to start thinking about your next skill. What else can you make faster, easier, or more delightful with voice? Take in the inspirations below, and start daydreaming about what you'll create next for voice.

View all case studies


Nick Schwab, Alexa skill master

At first, Alexa Champion Nick Schwab built skills he thought would be useful to him. Since then, he's created a variety of popular voice experiences for Alexa.

One 'super-skill' for many appliances

GE Appliances’ "super-skill" for Alexa enables customers to use just one skill for Alexa to control multiple smart appliances in their home.

The Magic Door to another world

Andy and Laura Huntwork started with an idea: "What would you ask Alexa to open that’s exciting, even magical?" Enter: The Magic Door.

Next Step