Alexa Voice Service

Launching Commercial Products with AVS

AVS Terms | Guidelines | Request Media Access | Marketing Review | Resources

When you integrate AVS into your products, you provide your customers with a magical embedded Alexa experience that enables them to control any Works with Amazon Alexa smart home device, access thousands of Alexa skills, play Flash Briefings, stream music and books, and more, using just their voice. You also become part of a growing community, and you’ll reach new customers looking to access Alexa in new ways in and out of the home.

Launch Resources

Ready to bring your new Alexa-enabled product to market? We have developed a four-step process to help you test and launch your new device:

AVS Terms and Agreements

All device makers building Alexa-enabled products for commercial distribution must adhere to our terms and agreements.

See Terms and Agreements »

Follow Our Design Guidelines

Customers expect a familiar experience with Amazon Alexa. We’ve published a series of design guidelines and best practices to help you during the development and launch process. All device makers building Alexa-enabled products for commercial distribution must adhere to the Functional Design Guide.

Designing for AVS - Overview »

Functional Design Guide »

UX Design Guidelines »

Submit for Music Certification

Provide your customers with streaming media access from Amazon Music, SiriusXM, TuneIn, iHeartRadio, Audible, and other third-party services on your commercial device by submitting your Alexa-enabled product for music certification. If you do not want to provide media streaming services on your product, move on to the next step.

Submit your product for review »

Prepare for Marketing Review

Our marketing and brand guidelines provide you with an overview of how to integrate Amazon Alexa brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.

See Marketing and Brand Guidelines »


Start the launch process now and review our marketing and brand guidelines below: