Create an Amazon developer account. Registration is easy and free. Take the first step to growing your business with Amazon Alexa.

What Are Alexa Skills?

Skills are like apps for Alexa, and provide a new channel for your content and services. Skills let customers use their voices to perform everyday tasks like checking the news, listening to music, playing a game, and more. Organizations and individuals can publish skills in the Alexa Skills Store to reach and delight customers on hundreds of millions of Alexa devices.

Start building today with the Alexa Skills Kit (ASK) which provides self-service APIs, Skill Components and other tools. You can visit the design guide to learn how to design delightful Alexa experiences. The guide features best practices, design principles, example use cases, and downloadable assets to help you through your design journey.

Echo Devices

Why Build Alexa Skills?

Delight Your Customers

Voice is the most natural user interface. Enable customers to use their voices to easily access your content, devices, and services—wherever they are and whatever they’re doing.

Easily Bring Your Vision to Life

Take advantage of Amazon’s latest innovations in voice. Use our self-service APIs and tools to deliver experiences in gaming, productivity, news, music, smart home, and more.

Grow Your Business

Expand your reach through hundreds of millions of Alexa devices across the globe, use voice to close the distance between your brand and your customers, and make money by selling premium experiences and physical goods.


What You Can Build

With the Alexa Skills Kit, you can deliver voice experiences for a variety of skill types, from games to music to food and more. Take advantage of built-in voice interaction models or imagine your own custom voice experience.

Custom Skills

Create your own voice experience to deliver nearly any experience, including games, education, health and fitness, productivity, and shopping.

Game Skills

Voice games give customers an entirely new way to play games—including interactive adventures, family-friendly games, and quiz games.

Music & Audio Skills

Enable customers to access your Music, Podcast and Radio streaming service on hundreds of millions of Alexa devices at home or on the go.

Food Ordering Skills

Enable customers to find nearby restaurants and offers, and then order with Alexa or on a mobile app.

Smart Home Skills

Enable customers to control your cloud-connected devices and appliances using Alexa.

Video Skills

Enable customers to use their voices to control your video device and choose which content to watch.

Flash Briefing & News Skills

Make it easy for customers to get your latest news, headlines, and other short audio and text as part of daily routines.

Connected Vehicle Skills

Enable customers to use Alexa to control and check status of their connected vehicles from their home or on-the-go.

Knowledge Skills

Build Q&A skills in minutes using only spreadsheets, without writing code. Publish them for devices managed by Alexa for Business, or enable them on your personal devices.


Build Richer Experiences

Create engaging content for your skills by integrating rich visuals, voice, touch, and motion, using multimodal features that work across web, mobile, and Alexa-enabled devices.

Alexa Presentation Language (APL)

Add rich audio, visuals, and touch to make your voice experience more engaging and easy to use.

Alexa Web API for Games

Build visually impressive, multimodal Alexa games using HTML5, Web Audio, CSS, and JavaScript.

Alexa for Apps

Enable mobile customers to quickly get to key content and functionality in your app, just by asking Alexa.


How You Can Build

Build It Yourself

Use the Alexa Design Guide, self-service APIs, Skill Components, and other tools in the Alexa Skills Kit to build nearly any experience.

Hire an Agency

Work with an experienced team to build a voice experience that extends your brand’s reach and deepens customer engagement.

Customize Your Alexa Experience

Want to build an experience for your own use without coding? Use Alexa Skill Blueprints to build chore charts, keep track of your personal fitness, and more.

Next Step: Get Started with Alexa Skills

Ready to get started with Alexa skills? Learn how to start building today with the Alexa Skills Kit, or explore how you can grow your business with Alexa skills.

Shape the Future with Voice

Entrepreneur Mark Cuban says developers, brands, and entrepreneurs should invest in building for voice in order to capitalize on Alexa’s reach. 

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