These guidelines were created to help you navigate the Amazon requirements for usage of Alexa brand assets including messaging, logos, typography, and photography. Use this guide whenever you are marketing devices with Alexa, or an Alexa experience that includes devices with Alexa Built-in, Works with Alexa, and Just Ask (Alexa skills).

Follow all guidelines and requirements for using brand assets on product packaging, retail displays, marketing materials, and TV commercials, as well as product placement in entertainment programming. 

Consistency of the Alexa brand, as well as clarity of use and integration of Alexa, is a large part of what makes the Alexa experience valuable for customers.

See the Review Process for instructions on submitting marketing collateral for review. The following types of marketing collateral must be submitted for review:

• TV commercials, radio broadcasting, and other video creative
• Press releases containing a quote from Amazon
• Sweepstakes or promotions related to Alexa or Alexa-enabled devices
• Specific use-cases related to the following: kids’ skills or kids interacting with Alexa-enabled devices, healthcare, enterprise, hospitality, or Alexa Smart Properties
• Any marketing assets that need an approved exception to deviate from these brand guidelines

Please allow 12+ business days for review and feedback (minimum 2 days). This could be longer during peak periods or if the request requires significant back-and-forth. Blocked dates: note that review of content will not be conducted 12/13 – 12/31. Please ensure any assets needed in this timeframe are submitted by final cutoff of 12/10. Review will pick up again on the second Monday of January.