Voice interfaces have changed how people interact with technology and services. Customers use Alexa billions of times each week through hundreds of millions of Alexa devices, in their living rooms, kitchens, bedrooms, cars, and more. They use voice in place of mobile devices and in situations where they used no device previously. You can take advantage to better serve your current customers as well as reach and acquire new ones.
Make it easy for customers to access your news, music, and other content and services using their voices, whether at home or on the go.
Build experiences that let customers interact with your games, characters, and other brand assets in new ways. You can also innovate building voice-only experiences.
Generate additional revenue by selling your company's goods and services or premium content using transaction features.
Headspace reimagined its meditation app for voice to provide a customer experience free of mobile interruptions. Customers are responding to the simpler and more seamless option by linking accounts, trying premium experiences, and coming back for more.
Induslnd Bank created IndusAssist, a secure voice banking solution, to address its customers’ most common informational and transactional needs. The bank drove fast adoption of IndusAssist which now covers 74% of all customer transactions requests.
NPR worked with VaynerMedia to design a highly engaging Alexa skill that remains fresh with timely new quiz questions refreshed every week. The interactive game that tests fans' knowledge supports customer retention, helping it maintain a sizable recurring weekly audience. The skill has received over 4,000 reviews as of June 2020.
Use voice to close the distance between your brand and your customers. Make it simple, natural, and hands-free for customers to interact with your products and services. Utilize the games, stories, and content you’ve already made, or create new voice-first experiences for your customers.
To drum up excitement for the launch of Assassin’s Creed Odyssey, Ubisoft created a game companion experience for Alexa. In the Spartan skill, Alexios delivers in-game information, answers questions, and even tells jokes to engage and delight fans at home. Ubisoft also produced a funny and well-received video featuring Alexios in action.
The Disney Hits Challenge skill collaborated with Creativity Inc to offer a new way for customers to engage with Disney’s music library and discover the Disney Hits playlist on streaming music services. Disney supports the skill with a digital campaign across their owned channels, including DTC emails, social media, and live event activations. A trailer explaining the gameplay also went live on YouTube and across socials at launch. It has received more than 500,000 unique plays.
Lucky Charms partnered with Xandra to create one of the first story telling Alexa skills for a CPG brand in an effort to elevate their presence and drive instant association among the increasing number of families using voice assistants at home. Lucky and his magical friends take customers on an immersive choose-your-own-adventure that allows for experimentation in their modern story telling strategy and the creation of a sonic identity. The skill is highly engaging, with over 160 sessions per day on average.
Sony Pictures Television built Alexa skills to bring Jeopardy! and Who Wants to Be a Millionaire to millions of fans at home. Both games include premium content—Jeopardy! via a subscription and Millionaire via a consumable model—to give fans more of the content they love.
VaynerMedia helped The Ellen DeGeneres Show translate their popular game Heads Up! into a voice-first experience, reimagining the gameplay to be driven by audio clues. Fans of the game and show loved the voice-first game, so much so that they played through the content quickly and wanted more. Listening to their customer’s feedback, they created more content and introduced In-Skill Purchasing (ISP) options, allowing customers to purchase additional premium content from within the skill.
Luminary, a leading premium podcasting service, worked with Rain to bring their service to customers through their Alexa devices as a new way for listeners to enjoy their content. To attract new listeners, they integrated monetization into their skill in the form of subscriptions. This includes the use of the Buy Once Enjoy Everywhere (BOEE) model where users can subscribe through the skill and also have access to Luminary Premium on their other devices.
Add a link from your mobile app, website, or online ads that customers can click to launch your skill.
Make your skill more likely to be promoted across Amazon’s marketing channels.
Refer to our guidelines for using the Amazon Echo and Alexa brands.
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