When featuring Amazon trademarks in your creative assets, please include the correct trademark attribution per the Amazon Trademark Guidelines, and follow all requirements set forth in the Trademark Guidelines.
Show how Alexa can help you, from starting the day right to winding down in the evening, by featuring the following domains.
Whether you want to listen to music, books, radio stations, or podcasts, all you have to do is ask. In the mood for games, movies, or a good laugh? Let Alexa connect the dots between all the things you love.
Help your household and family stay better connected. Let Alexa turn your device into an intercom to open up instant two-way conversations between rooms, or send one-way announcements from any room. Use Alexa to call or message almost anyone for free on your supported Alexa device or the Alexa app on your supported mobile phone or tablet. See below for more specific guidelines around communications.
With Alexa as your assistant, it’s easy to turn your house into a smart home. Get hands-free voice control by connecting your compatible smart home products to your Echo device or control them in the Alexa app when you’re away.
From lights and plugs to thermostats and cameras, Alexa can help make your home smarter and more automated by simplifying your everyday routines.
Alexa is always ready to help you get your shopping done—from reminders to ordering dog food to tracking your Amazon order all the way to your doorstep.
No matter what time of day it is, Alexa is here to keep you informed. From daily news updates and weather reports to local search, translations, sports reports, and more, just ask Alexa to stay in the know.
Skills are like apps that help you do more with Alexa. Use them to play games like Jeopardy!, listen to your favorite podcast with Anypod, relax with Thunderstorm Sounds, catch up on the news, and more. New skills are being added all the time. Check out top skills in the Alexa app or visit the skill store.
With Skill Blueprints, you can customize Alexa responses and create personalized skills in minutes. No coding required—choose from over 30 easy-to-use templates and fill in the blanks to build your own.
Learn more about these domains on the All Things Alexa page.
Use these approved brand descriptions to explain how your products and services work with Alexa.
Describe your product’s integration with Alexa as “Alexa Built-in.”
Alexa Built-in TV Guidelines - coming soon
Alexa Built-in Alexa for PC (A4PC) Guidelines - coming soon
Alexa Built-in Smart Displays Guidelines - coming soon
Alexa Built-in Wearables Guidelines - coming soon
"Alexa is the intelligent cloud-based voice service that you can talk to on [your product]. Speak to Alexa through [your product] to play music, hear the news, check weather, control smart home devices, and more. Alexa lives in the cloud, so Alexa is always getting smarter, adding new capabilities that are delivered to your device automatically. Using Alexa on [your product] is simple and hands-free [only include hands-free if applicable, does not apply to push-to-talk]—just ask, and Alexa will respond instantly. [Please confirm full functionality of your integration and adjust description accordingly]"
Describe your product’s integration with Alexa as “Works with Alexa.” See here for an example.
"Alexa lets you use your voice to control [your product] by speaking commands through an Alexa device. To setup voice control to any certified “Works with Alexa" product, enable the skill and link your Alexa account to your [your brand] account. Then just ask Alexa to turn on the light, dim the table lamp, increase the temperature, or lock the door. Some smart home products require a compatible hub."
"Skills add new capabilities that allow you to create a more personalized experience with your Amazon Echo, Fire TV, and other Alexa devices. Skills let you receive flash briefings, order food, request a ride, track your fitness, and more. When you set up Alexa skills, “enable” the skill and link your account in the Alexa app."
Whether you're a developer or an automaker, there are approved ways to talk about Alexa. Which you use depends on your integration and device type.
Describe shopping as “Alexa Shopping” (not Voice Shopping or Alexa Voice Shopping).
"Alexa can place orders, reorder products from your order history, add items to your Amazon cart, and more. When you ask, "Alexa, where's my stuff?" Alexa will provide information on when your next Amazon order will arrive. Alexa can also notify you when a package is on its way or at your door with delivery notifications. If you have questions about a product, just ask and Alexa can check prices and product ratings, share deals, and ask the community for answers to product questions. And if you’re a Prime Member in a city with a participating Whole Foods Market store, you can now get even more fresh, organic groceries with Alexa through Prime Now in select zip codes."
"Our hotel rooms now come with Alexa, your voice-activated virtual concierge. Just ask Alexa to reach the hotel front desk, play your music, ask for the Wi-Fi password, request hotel items (like a toothbrush), dim the lights, or learn about other hotel amenities and operating hours. [Please confirm full functionality of your skill and adjust description accordingly.]"
Introducing Drop In:
Drop In is like a two-way intercom, it is an optional feature that lets you instantly connect between rooms with your supported Alexa devices. Just say, “Alexa, drop in” to get started. [note: We can't use "instant" in the EU].
Drop In Out of the Home:
You can also use Drop In to communicate with close family outside the home by granting Drop In permissions to your selected contacts.
From the App/On the Go:
You can also use the Alexa app to drop in on your devices to let your family know when you’re on your way home. [note: if this is the first reference on the page replace "device" with "supported Alexa device."]
“Alexa, drop in.”
“Alexa, drop in on the kitchen.”
“Alexa, drop in on Echo.”
“Alexa, hang up.”
Now there's an easier way to quickly get your family on the same page. Announcements lets you broadcast a message to your supported Alexa devices to help keep your household in sync. Just say, “Alexa, announce dinner is ready” and “Dinner is ready” will be played out in your voice on supported devices.
From the App/On the Go:
You can also use the Alexa app to make an Announcement on your supported Alexa devices to let your family know when you’re on your way home.
“Alexa, announce that dinner’s ready.”
“Alexa, broadcast that we’re leaving in five.”
“Alexa, announce that I’m heading home from the office.”
Making calls with Alexa is easy. Reach people on their supported Echo or Alexa device or the Alexa app. You can also place a call to most phone numbers in the US, Canada and Mexico – for free. [note: "call almost anyone either needs to be on the same page as an explanation that emergency calling is not supported or followed by a "Learn More" link directly after that statement that leads to the Legal FAQ's.]
You can also make video calls to friends and family between any Echo Show, Echo Spot, or the Alexa app.
To call an Alexa contact, say something like, "Call John Smith." If your contact answers the call using a device with a screen, or with the Alexa App, it'll be a video call.
Once your contacts are synced in the Alexa app, just ask Alexa to call any of your contacts by name to make hands-free calls while you multitask.
You can receive calls from other supported Alexa devices or the Alexa app. If someone is calling, Alexa will announce the incoming caller and a green light indicator will appear on your Echo device. You can ask Alexa to answer or ignore the call.
International (no COBO i.e. everywhere except US/CA):
“Call your Alexa contacts, by name, hands free. Just say “Alexa, Call Mum” to reach your contact on their supported Alexa device or the Alexa app.”
“Alexa, call Mom.”
“Alexa, hang up.”
“Alexa, what's Domino's number?” [US/CA only]
Use Alexa to easily send and receive Alexa Messages to other Alexa Communication users. Simply say “Alexa, send a message” and a voice recording of your message will be delivered to your contact’s supported Alexa device and Alexa app. If your contact doesn’t yet own a supported Alexa device, they can download the free Alexa app to send and receive Alexa Messages.
When you receive a new Alexa message you’ll hear a chime and see a yellow light indicator on your Echo device. If your Echo has a screen, you will see a message icon. You’ll also be notified in the Alexa app so you can stay in touch wherever you are.
“Alexa, message Dad.”
“Alexa, play my messages”