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It's important to talk about Alexa and third party (3P) devices with Alexa in a consistent, accurate manner. 3P devices that connect to Alexa fall into two categories: 1) certified devices that work with Alexa and 2) certified devices that have Alexa built-in. Accurately categorizing and describing these products is crucial to building customer understanding and trust.
Two certifications are available for 3P devices that connect to Alexa: Works with Alexa (WWA) and Alexa Built-in (ABI). 3Ps can be certified as trusted partners if their devices meet either of our certification program standards. Once a 3P device is awarded formal WWA or ABI certification, they are able to add a WWA or ABI badge to their marketing materials and are able to say that their product “works with Alexa” or has “Alexa built-in.”
Alexa Built-in (ABI) is a certification program that confirms whether a 3P product meets our product standards, helping to ensure that customers have a better Alexa experience. The ABI badge increases customer confidence that a product integrates seamlessly with Alexa. When a product receives certification, it can carry the ABI badge on product packaging, on the product detail page on Amazon.com, and as a notation in Amazon.com search results.
Alexa is the intelligent cloud-based voice AI that you can talk to on [your product]. Speak to Alexa through [your product] to play music, hear the news, check weather, control smart home devices, and more. Alexa lives in the cloud, so Alexa is always getting smarter, adding new capabilities that are delivered to your device automatically. Using Alexa on [your product] is simple and hands-free [only include hands-free if applicable, does not apply to push-to-talk]—just ask, and Alexa will respond instantly.
WWA is a certification program that establishes if a product is compatible with Alexa, helping to ensure that customers have a better smart home experience. The badge increases customer confidence that a product integrates seamlessly with Alexa. When a product receives certification, it can carry the WWA badge on product packaging, on the product detail page on Amazon.com, and as a notation in Amazon.com search results. The product also becomes eligible for additional placements within the Amazon Smart Home Store and Amazon Works with Alexa Store.
Use your voice to control [product] by speaking commands through any device with Alexa. To set up voice control on any certified “Works with Alexa” product, enable the skill and link your Alexa account to your [your brand] account. Then just ask Alexa to turn on the light, dim the table lamp, increase the temperature, or lock the door. Some smart home products require a compatible hub.
Products eligible for Works with Alexa (WWA) certification must adhere to the WWA program requirements. To be eligible for WWA certification, your device must implement specific capability interfaces for the features it supports. Additionally, all devices must support device discovery and state reporting. See the Works with Alexa Overview page and Alexa Connected Devices page for more information.
With Alexa built into their vehicle, drivers can complete tasks without taking their eyes off the road or hands off the wheel. Amazon works with leading automakers to bring Alexa to vehicles through in-vehicle integrationsi n a way that feels both integrated and consistent with the rest of the vehicle's system while still offering familiarity for Alexa customers. Visit the Alexa Automotive Guide or the Alexa Vehicles page for more information.
Whether you're a developer or an automaker, there are approved ways to talk about automotive devices and features with Alexa.
Skills are voice-driven Alexa features that allow users to engage in a variety of activities on their devices with Alexa. Customers can add—or enable—skills with their voice or via the Alexa app to engage with their favorite brands, music, games, and capabilities with Alexa. Developers can create unique voice experiences for brands using the Alexa Skills Kit (ASK). Organizations and individuals can publish skills in the Alexa Skills Store and make them instantly available to customers on hundreds of millions of devices with Alexa (e.g., Amazon Echo, Fire TV, and more). See the Skills Developer page for more information.
The term “smart home” refers to a residence consisting of one or more smart products which enhance the living experience with benefits such as convenience, control, and optimization of resources. A product is deemed “smart” when it is capable of communicating with other smart products and/or a user interface to manage it. The ability to control elements within the home with natural voice interaction is highly compelling for the consumer. Smart home is about improving home performance by offering customers solutions that make life simpler and puts them in control of the space that matters most: home. For developers, it is another dimension of innovation. With the Smart Home Skill API, developers can enable voice control over their smart products.
Customers can communicate with others using supported Echo devices, devices with Alexa, or the Amazon Alexa app on your mobile phone or tablet. Customers can call people's phones or other Alexa devices, as an intercom using Drop In, and use Announcements to broadcast to other devices with Alexa. See below for guidelines around communications.
Drop In, a feature that helps customers keep their households in sync, enables customers instantly to check-in with others in their home or with close contacts who have devices with Alexa.
Introducing Drop In:
Drop In is like a two-way intercom, it is an optional feature that lets you instantly connect between rooms with your supported Alexa-enabled devices. Just say, “Alexa, drop in” to get started. [note: We can't use "instant" in the EU].
Drop In Out of the Home:
You can also use Drop In to communicate with close family outside the home by granting Drop In permissions to your selected contacts.
From the App/On the Go:
You can also use the Alexa app to drop in on your devices to let your family know when you’re on your way home. [note: if this is the first reference on the page replace "device" with "supported Alexa-enabled device"].
Announcements are another feature that help customers keep their households in sync. Announcements enables customers to broadcast messages to supported devices with Alexa in their household. Customers can make announcements through any device that connects to Alexa, including the Alexa app.
Now there's an easier way to quickly get your family on the same page. Announcements lets you broadcast a message to your supported Alexa-enabled devices to help keep your household in sync. Just say, “Alexa, announce dinner is ready” and “Dinner is ready” will be played out in your voice on supported devices.
From the App/On the Go:
You can also use the Alexa app to make an Announcement on your supported Alexa-enabled devices to let your family know when you’re on your way home.
Customers can use devices with Alexa to call people on their phones for free in the U.S., Canada, and Mexico (Emergency numbers like 911 are not supported). Customers can also call other devices with Alexa or their Alexa app.
Making calls with Alexa is easy. Reach people on their supported Alexa-enabled device or the Alexa app. You can also place a call to most phone numbers in the US, Canada and Mexico – for free. [note: "place a call to most phone numbers" either needs to be on the same page as an explanation that emergency calling is not supported, or followed by a "Learn More" link directly after that statement that leads to the Legal FAQ's.]
You can also make video calls to friends and family between any Echo Show, Echo Spot, or the Alexa app.
To call an Alexa contact, say something like, "Call John Smith." If your contact answers the call using a device with a screen, or with the Alexa App, it'll be a video call.
Once your contacts are synced in the Alexa app, just ask Alexa to call any of your contacts by name to make hands-free calls while you multitask.
You can receive calls from other supported Alexa-enabled devices or the Alexa app. If someone is calling, Alexa will announce the incoming caller and a green light indicator will appear on your Echo device. You can ask Alexa to answer or ignore the call.
International (no COBO i.e. everywhere except US/CA):
“Call your Alexa contacts, by name, hands free. Just say “Alexa, Call Mum” to reach your contact on their supported Alexa-enabled device or the Alexa app.”
Use Alexa to easily send and receive messages to or from other Alexa Communication users. You can message your contacts with your voice through compatible devices with Alexa or the Alexa app. Messages can also be typed in the Alexa app.
Use Alexa to easily send and receive Alexa Messages to other Alexa Communication users. Simply say “Alexa, send a message” and a voice recording of your message will be delivered to your contact’s supported Alexa-enabled device and Alexa app. If your contact doesn’t yet own a supported Alexa-enabled device, they can download the free Alexa app to send and receive Alexa Messages.
When you receive a new Alexa message you’ll hear a chime and see a yellow light indicator on your Echo device. If your Echo has a screen, you will see a message icon. You’ll also be notified in the Alexa app so you can stay in touch wherever you are.