Depict the device as accurately as possible. Show the correct light indicator depending on whether Amazon Echo devices are listening, thinking, or responding.
Primary Functionality
Listening: Directional blue
Use during an utterance.
Thinking: Alternating blue
Use immediately following an utterance, before Alexa responds.
Responding: Directional blue
Use during an Alexa response to an utterance.
Secondary Functionality
Setup: Cycling orange
Microphone muted: Solid red
Notification: Pulsing yellow
Incoming call: Pulsing green
Active call: Cycling green
Volume: Contextual white
Error: Quickly pulsing purple
Do not disturb: Slowly pulsing purple
Away mode: Cycling white
Additional Resources
ALEXA
Alexa Brand Guidelines
DevAssistant
DevAssistant
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