Use when it is the second Alexa logo instance where the first instance features the Amazon Alexa logo lockup.
If the logo is not able to be placed on a white or light colored background, the logo may appear reversed out of an Alexa Blue or Squid Ink background.
Use the color variations whenever possible.
This logo can only be used for selective mass advertising created by Amazon.
The clear space for the horizontal logo is the height of the letter ‘a’ from the wordmark. The clear space for the stacked logo is the height of the letter ‘l’ from the wordmark.
No other elements should encroach on the logo’s clear space. Whenever possible, use the maximum amount of clear space the placement in layout will allow.
The horizontal Alexa logo should not appear smaller than 150 px in width for on-screen applications or ¾″ in width for printed applications.
The stacked Alexa logo should not appear smaller than 125 px in width for on-screen applications or ⅝″ in width for printed applications.
Sizes below this can damage the logo’s integrity.
To preserve the integrity of the Amazon Alexa brand, make sure to apply the logo correctly. Altering, distorting, or redrawing the logo in any way weakens the power of the image and could create customer confusion.
Do not alter the logo colors
Do not reposition the logo components
Do not rescale the logo components
Do not add any other text to the logo
Do not add effects to the logo
Do not squeeze or stretch the logo
Do not place the logo on a background without significant contrast or unapproved colors
Do not place the logo on top of a photo without significant negative space
Do not place the logo within running text
ECHO
Echo Brand Guidelines
