Logo Guidelines

echo smile logo
Alexa Logo

Alexa Logo for Print and Screen, EPS/PNG

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Amazon Alexa Logo

Use when introducing the Alexa brand.

amazon alexa black blue logo
amazon alexa black logo
amazon alexa white on blue logo
amazon alexa white on black logo
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Color Variations

color variations

If the logo is not able to be placed on a white or light colored background, the logo may appear reversed out of an Alexa Blue or Squid Ink background.

Use the color variations whenever possible.

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Alexa Logo

Use when it is the second Alexa logo instance where the first instance features the Amazon Alexa logo lockup.

alexa blue and black logo
alexa black logo
alexa blue/white black logo
alexa white on blue logo
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Color Variations

color variations

If the logo is not able to be placed on a white or light colored background, the logo may appear reversed out of an Alexa Blue or Squid Ink background.

Use the color variations whenever possible.

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Alexa Smile Logo

Alexa smile logo

This logo can only be used for selective mass advertising created by Amazon.

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Logo Usage

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Clear Space

clear space diagram
clear space diagram

The clear space for the horizontal logo is the height of the letter ‘a’ from the wordmark. The clear space for the stacked logo is the height of the letter ‘l’ from the wordmark.

No other elements should encroach on the logo’s clear space. Whenever possible, use the maximum amount of clear space the placement in layout will allow.

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Minimum Size

minimum size diagram

The horizontal Alexa logo should not appear smaller than 150 px in width for on-screen applications or ¾″ in width for printed applications.

The stacked Alexa logo should not appear smaller than 125 px in width for on-screen applications or ⅝″ in width for printed applications.

Sizes below this can damage the logo’s integrity.

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Incorrect Logo Usage

Common misuses

To preserve the integrity of the Amazon Alexa brand, make sure to apply the logo correctly. Altering, distorting, or redrawing the logo in any way weakens the power of the image and could create customer confusion.

Do not alter the logo colors

Do not reposition the logo components

Do not rescale the logo components

Do not add any other text to the logo

Do not add effects to the logo

Do not squeeze or stretch the logo

Do not place the logo on a background without significant contrast or unapproved colors

Do not place the logo on top of a photo without significant negative space

Do not place the logo within running text

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Additional Resources
ECHO

Echo Brand Guidelines