Color

The Alexa brand’s primary color is Alexa Blue. Use it and the following colors to ensure that your marketing materials remain consistent with the Alexa brand.

Alexa

HEX
#00CAFF

RGB
0, 202, 255

CMYK
63, 0, 0, 0

PMS
2190 C, 2915 U

Contrast ratio:
White text: 1.93 (contrast too low, don't use)
Squid ink text: 7.04

Squid Ink

HEX
#232F3E

RGB
35, 47, 62

CMYK
53, 36, 0, 86

PMS
432 C, Black 6 U

Contrast ratio:
White text: 13.57
Squid ink text: 1.00 (contrast too low, don't use)

White

HEX
#FFFFFF

RGB
255, 255, 255, 255

Contrast ratio:
White text: 1.00 (contrast too low, don't use)
Squid ink text: 13.57

Download Color Data (JSON)
Amazon Alexa
Amazon business
Amazon Web Services
Amazon Dash Replenishment