The Alexa brand’s primary color is Alexa Blue. Use it and the following colors to ensure that your marketing materials remain consistent with the Alexa brand.
Alexa Blue
HEX
#05A0D1
RGB
5, 160, 209
CMYK
76, 20, 6, 0
PMS
2191 C, 2955 U
Contrast ratio:
White text: 3.02 (contrast too low, don't use)
Squid Ink text: 4.49 (contrast too low, don't use)
Squid Ink
HEX
#232F3E
RGB
35, 47, 62
CMYK
53, 36, 0, 86
PMS
432 C, Black 6 U
Contrast ratio:
White text: 13.57
Squid ink text: 1.00 (contrast too low, don't use)
White
HEX
#FFFFFF
RGB
255, 255, 255, 255
Contrast ratio:
White text: 1.00 (contrast too low, don't use)
Squid ink text: 13.57