Alexa Brand Color Palette

The Alexa brand’s primary color is Alexa Blue. Use it and the following colors to ensure that your marketing materials remain consistent with the Alexa brand.

Alexa Blue

HEX
#05A0D1

RGB
5, 160, 209

CMYK
76, 20, 6, 0

PMS
2191 C, 2955 U

Contrast ratio:
White text: 3.02 (contrast too low, don't use)
Squid Ink text: 4.49 (contrast too low, don't use)

Squid Ink

HEX
#232F3E

RGB
35, 47, 62

CMYK
53, 36, 0, 86

PMS
432 C, Black 6 U

Contrast ratio:
White text: 13.57
Squid ink text: 1.00 (contrast too low, don't use)

White

HEX
#FFFFFF

RGB
255, 255, 255, 255

Contrast ratio:
White text: 1.00 (contrast too low, don't use)
Squid ink text: 13.57

Amazon Alexa
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Amazon Web Services
Amazon Dash Replenishment