The Alexa brand’s primary color is Alexa Blue. Use it and the following colors to ensure that your marketing materials remain consistent with the Alexa brand.
Alexa
HEX
#00CAFF
RGB
0, 202, 255
CMYK
63, 0, 0, 0
PMS
2190 C, 2915 U
Contrast ratio:
White text: 1.93 (contrast too low, don't use)
Squid ink text: 7.04
Squid Ink
HEX
#232F3E
RGB
35, 47, 62
CMYK
53, 36, 0, 86
PMS
432 C, Black 6 U
Contrast ratio:
White text: 13.57
Squid ink text: 1.00 (contrast too low, don't use)
White
HEX
#FFFFFF
RGB
255, 255, 255, 255
Contrast ratio:
White text: 1.00 (contrast too low, don't use)
Squid ink text: 13.57