Alexa Integrations (e.g. product placement) are any instances (whether paid, unpaid, or organic) where Alexa or devices with Alexa are highlighted in TV shows, movies, online videos, radio (terrestrial or streaming), podcasts, etc., outside of a common advertising media buy. Integrations are leveraged as a way to demonstrate how Alexa can make a difference in a customer’s everyday life by providing helpful, entertaining, and delightful experiences.
Anyone using Alexa and/or devices with Alexa within TV shows, movies, online videos, radio, podcasts, etc.
If Alexa and/or a device with Alexa is not featured accurately in an Integration it can cause customer confusion and distrust.