Alexa Integrations (e.g. product placement) are any instances (whether paid, unpaid, or organic) where Alexa devices and/or the Alexa voice assistant are highlighted in TV shows, movies, online videos, radio (terrestrial or streaming), etc. outside of a common advertising media buy. Integrations are leveraged as a way to demonstrate how Alexa can make a difference in a customer’s everyday life by providing helpful, entertaining, and delightful experiences.
Anyone using Alexa and/or Alexa devices within TV shows, movies, online videos, etc.
If Alexa and the device are not used accurately in an Integration it can cause customer confusion and distrust.