Alexa Badges

Any developer that is incorporating Alexa into their content should use the badging marks and guidance outlined below. Use of other Amazon Alexa trademarks is outlined in the Logo Guidelines but requires specific approval from your marketing manager to use. All Alexa and Echo logos can only be used on Amazon owned creative, unless specifically approved by Amazon for other use. Please first refer to our badges guidance below for additional resources regarding marketing non-Amazon owned assets, products, or services.

Unless there are space constraints, all assets that use these logos must include the following attribution: “Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.” Broadcast and print assets must always have the attribution. Please refer to the Trademark Guidelines for more information.

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What is an Alexa Badge?

Alexa-branded badges help communicate the relationship between Alexa and your products or services. We encourage you to make use of badges to drive consistency and brand recognition. Badges can be integrated into product packaging, online placements, and marketing collateral.

  • Don't use multiple badges in your marketing collateral.

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Types of Alexa Badges

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Works With Alexa

Developer Type:

Smart home and accessory device makers that work with Alexa-enabled devices

works with alexa badge
Requirements:

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Alexa Built-in

Developer Type:

Alexa Voice Service (AVS) developers of Alexa Built-in devices

alexa built-in badge

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Just Ask Alexa

Developer Type:

Alexa skill developer (excluding smart home)

just ask alexa badge

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Badge Guidelines

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Badge Color Use

alexa built in logo color use

The white badges are to be used on lighter backgrounds. The black/Squid Ink badges are to be used on darker backgrounds. Only when colors are not possible should the one-color versions of the badge be used. Note that black is specified for CMYK/Print applications of the badge in lieu of Squid Ink.

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Incorrect Logo Use

do not use colors outside of color sheet

 

  • Do not use colors outside of the style sheet.

do not change logo color variationms

 

  • Do not change logo color variations.

do not use outlines

 

  • Do not outline the logo.

do not change layout of logo

 

  • Do not change the layout of the logo.

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Clear Space

clear space diagram

Clear space is the area around the logo that should remain free of any other logos, graphics, text, or borders.

While more is better, the minimum clear space for the logo should be equivalent to half the height of the Alexa icon.

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Minimum Size

minimum size diagram

Alexa badges should not appear smaller than 190 px in width for on-screen applications or 1″ in width for printed applications. Sizes below this can damage the badges’ integrity.

FOR APPLICATIONS SMALLER THAN THE MINIMUM BADGE SIZE, THE ALEXA LOGO MAY BE USED INSTEAD OF THE BADGE.