Alexa Built-in Smart Speakers & Soundbars Messaging Playbook
We envision a world where all speakers and soundbars let Alexa be an integral part of making peoples’ lives easier and fun. From their strategic locations around the home, office or on the go Alexa on speakers allows customers to play their favorite song, skip to the next track and change the volume just with their voice. Using a data driven approach, we know the hero use cases for Alexa in Speaker and Soundbar marketing materials that you should lean into, in this order, are: entertainment, with a heavy emphasis on music/TV controls, smart home, productivity and news and information.
Stay Entertained with Alexa
Alexa allows you to control your music and entertainment with just your voice. Quickly and easily change songs, turn up the volume or mute your playlist. Play a game or hear a joke.
Play a game, hear a joke and control your music with just your voice.
“Alexa, play workout music.”
“Alexa, skip this song.”
“Alexa, play sleep sounds.”
Stay Entertained with Alexa
Alexa allows you to control your TV and music with just your voice. Quickly and easily change channels, turn up the volume, pause or mute. Play a game or hear a joke.
Play a game, hear a joke and control your TV and music with just your voice.
“Alexa, volume up.”
“Alexa, turn the TV on.”
“Alexa, pause.”
| Feature |
Description | Things to Try |
|---|---|---|
| COMMUNICATIONS / Be Together More | Making calls with Alexa is easy. Reach friends and family on their Alexa-enabled device, the Alexa app, or their home and mobile numbers in the US, Canada and Mexico – for free. | Alexa, call Mom. Alexa, answer. Alexa, hang up. |
| NEWS AND INFORMATION / Get Information | Create a personalized lineup of news and sports from your favorite sources, plus get the latest updates on traffic and weather. | Alexa, what's my flash briefing? Alexa, will it rain today? Alexa, how many ounces in a cup? Alexa, who won the Super Bowl? |
| ALEXA SKILLS | Personalize your Alexa experience with Alexa Skills. Skills add new capabilities so you can use your Alexaenabled device to do more. Skills let you order a pizza, request a ride, track your fitness, and more. There are thousands of skills to choose from. If you are highlighting Alexa skills that you have designed and built, use a branded third-party utterance that is specific to your skill experience. |
Alexa, play Would You Rather. Alexa, ask Uber to request a ride. (Account setup required) Alexa, ask Fitbit how I'm doing today. (Account setup required) |
| FUN AND GAMES | Hosting a game night? Whether your crew is into cards, board games, or role-playing, Alexa can help. | Alexa, play rock paper scissors. Alexa, flip a coin. Alexa, tell me a joke. |
| SHOPPING | Let Alexa help you stock up on the stuff you need. Prime members can use Alexa to order Prime-eligible items and get exclusive deals on everything from home goods to electronics. | Alexa, what are today's deals? Alexa, re-order laundry detergent. |
*Check with your product team to confirm the Alexa features supported by your device. You must ensure all features highlighted in customer facing messages function on your device.
Privacy is fundamental to Alexa’s design. We strive to make sure that Alexa users have confidence and peace of mind as Alexa makes their lives easier, better, and more enjoyable. Amazon is committed to being transparent about how Alexa works so that customers can make informed decisions about their privacy. We encourage all developers who create products with Alexa built-in to do the same by publishing the following privacy statements.
We ask that you use these statements verbatim and only in the channels listed below, noting that the statements will be updated in accordance with these guidelines. Languages should reflect those used by your company and/or product across each channel.
