Alexa Built-in PC

Messaging Playbook

Consumer Messaging - Overview

Messaging Approach – Alexa Built-in PCs

We envision a world where Alexa is as fundamental to personal computing as browsing the internet, authoring a document or consuming media. Alexa on Windows 10 PCs allows customers to get more done with just their voice and turns the PC in their home into a smart hub for all their connected devices. Using a data driven approach, we know leaning into Show Mode, productivity, entertainment, smart home and access to Alexa on the go is best for marketing materials.  

With Alexa on your PC, you can simplify your life and use your voice to get more done. Using Alexa on your PC is as easy as asking a question. Just ask and Alexa can check your calendar, create lists, play music, answer questions, read the news and more. Alexa on your PC even makes it easy to control your smart home from anywhere, just by using your voice.

*You must ensure that all features highlighted in customer facing messages function on your device.

linebreak

Naming and Descriptions

Use the following product names, headlines, and descriptions in marketing materials to describe the Alexa experience on select Windows 10 and Windows 11 PCs. 

Priority Description - Alexa:

With Alexa all you have to do is ask to play music, hear the news, control your smart home, set reminders, tell a joke and much more. Alexa is also designed to protect your privacy – you can view and delete your voice requests at any time in the Alexa app.

Product Naming:

  • <OEM PC Name> with Amazon Alexa
  • <OEM PC Name> with Alexa Built-in*

Headlines:

  • Just Ask Alexa
  • Meet Alexa
  • Alexa Can Help
  • Your PC comes with Alexa Built-in*
  • Your PC comes with Amazon Alexa
  • Simplify your day with Alexa
  • Get hands free access to Alexa on your PC 

Short Description:

  • With Alexa on your <OEM Name> PC, you can simplify your day.
  • Ask Alexa to answer questions, listen to music, hear the news, and more.
  • Using Alexa is as simple as asking a question. Just ask and Alexa responds instantly.
  • Just ask Alexa to schedule an appointment, hear the weather, listen to music, news and more hands-free.
  • With Alexa on your PC you can hear the weather, listen to music, schedule appointments and more, hands-free.

 *Only for pre-installed devices that qualify as Alexa built-in

linebreak

Show Mode

You can now transform your PC into a full-screen smart display for free with Alexa Show Mode.

Use the content below when highlighting the Show Mode benefits of Alexa on a Windows 10 PC. Include an utterance and full-screen screen fill whenever possible. 

Headline:

Alexa Show Mode, Turning your PC into an Echo Show-like experience

Long Description:

With Alexa Show Mode, you can use your PC as a full-screen interactive experience that features rich visuals and lets you talk to Alexa from across the room. 

Short Description:

Use your PC as a full-screen, voice-enabled smart display like an Echo Show.

Utterances:

“Alexa, open Show Mode.”

linebreak

Productivity

Use the content below when highlighting productivity benefits of Alexa on a Windows 10 PC. Always include an utterance and screen response.

productivity
Headline:

Get More Done with Alexa

Long Description:

Alexa makes your home life easier. Let Alexa help you set reminders, timers and alarms, create shopping and to-do lists, and keep track of your calendar and appointments.

Short Description:

Just ask Alexa to check traffic, your calendar, to do lists and more.

Utterances:

“Alexa, add milk to my shopping list.”

“Alexa, what’s on my calendar today?”

“Alexa, remind me to ‘pick up dry cleaning’ tomorrow at 5pm.”

linebreak

Entertainment

Use the content below when highlighting entertainment benefits of Alexa on a Windows 10 PC. Include an utterance and screen response whenever possible.

Getting Smarter
Headline:

Stay Entertained with Alexa

Long Description:

Alexa allows you to control your music and entertainment with just your voice. Quickly and easily change songs, turn up the volume or mute your playlist. Play a game or hear a joke. 

Short Description:

Control your music, play a game and hear a joke with just your voice. 

Utterances:

“Alexa, play today’s hits.”

“Alexa, tell me a joke.”

“Alexa, tell me a story.”

linebreak

Smart Home

Use the content below when highlighting Smart Home benefits of Alexa on a Windows 10 PC. Include an utterance and screen response whenever possible. Note some smart home commands do not have a visual response. 

Smart Home
Headline:

Voice Control your Smart Home

Long Description:

With Alexa on your PC, you can control smart home devices with just your voice. Switch on the lamp without getting out of bed, turn on the fan from your favorite chair, or dim the lights from the couch.

Short Description:

Change the temperature or turn the lights off from across the room, with Alexa on your PC.

Utterances:

“Alexa, lock the front door.”

“Alexa, set the living room to 72 degrees.”

“Alexa, turn the lights off.”

linebreak

On the Go

With Alexa on a PC, its easy to talk to Alexa at home, in your hotel room or in a coffee shop as long as you have access to wifi. Use the content below when highlighting on the go benefits of Alexa on Windows 10. Include an utterance and screen response whenever possible. Note some smart home commands do not have a visual response. 

Headline:

At Home or On the Go

Long Description:

No matter where you are, with Alexa on your PC, you can always talk to Alexa. Listen to your favorite podcast at the office, lock your back door from the airport, or check your calendar from a hotel room – all with Alexa on your PC.

Short Description:

At home, or on the go, now Alexa is always with you on your PC.

Utterances:

“Alexa, what’s the weather at home?”

“Alexa, turn on the front porch light.”

“Alexa, what’s my Flash Briefing?”

linebreak

Always Getting Smarter

Alexa Built-in PCs have many of the features that customers enjoy. Currently some features of Echo are not available on the Alexa app for Windows 10 or Windows 11 PCs.  Additional supported features and sample utterances are below. 

Getting Smarter

Feature
Description Things to Try
COMMUNICATIONS / Be Together More Making calls with Alexa is easy. Reach friends and family on their Alexa-enabled device, the Alexa app, or their home and mobile numbers in the US, Canada and Mexico – for free.  "Alexa, call Mom.”
“Alexa, answer.”
“Alexa, hang up.”
NEWS AND INFORMATION / Get Information  Create a personalized lineup of news and sports from your favorite sources, plus get the latest updates on traffic and weather. “Alexa, what's my flash briefing?”
“Alexa, will it rain today?”
“Alexa, how many ounces in a cup?”
“Alexa, who won the Super Bowl?”
ALEXA SKILLS  Personalize your Alexa experience with Alexa Skills. Skills add new capabilities so you can use your Alexa-enabled device to do more. Skills let you order a pizza, request a ride, track your fitness, and more. There are thousands of skills to choose from. If you are highlighting Alexa skills that you have designed and built, use a branded third-party utterance that is specific to your skill experience. Find skills here. “Alexa, play Would You Rather.”
“Alexa, ask Uber to request a ride.”
(Account setup required)
“Alexa, ask Fitbit how I'm doing today.” (Account setup required)
MUSIC STREAMING SERVICES - SPOTIFY Alexa can play music from most streaming services, Like Spotify, Audible, iHeart Radio and Pandora. “Alexa, play Spotify.”




*Check with your product team to confirm the Alexa features supported by your device. You must ensure all features highlighted in customer facing messages function on your device. 

linebreak

Privacy

Privacy is fundamental to Alexa’s design. We strive to make sure that Alexa users have confidence and peace of mind as Alexa makes their lives easier, better, and more enjoyable. Amazon is committed to being transparent about how Alexa works so that customers can make informed decisions about their privacy. We encourage all developers who create products with Alexa built-in to do the same by publishing the following privacy statements.

Privacy
General:

Preferred Version:

  • Alexa is designed to protect your privacy. For example, you can view and delete your voice requests at any time at amazon.com/alexaprivacysettings or in the Alexa app.

Condensed Version:

  • Alexa is designed to protect your privacy, including the ability to view and delete voice requests in the Alexa app.

PACKAGING :

Outer Box & In-box Materials

  • Alexa is designed to protect your privacy, including the ability to view and delete voice requests in the Alexa app.

DEVICE REGISTRATION / ACTIVATION :

  • Alexa is designed to protect your privacy. For example, you can view and delete your voice requests at any time at amazon.com/alexaprivacysettings or in the Alexa app.

ONLINE PRODUCT DETAIL PAGES :  

If space is limited, we recommend prioritizing placement in the order listed below.

Why Buy Bullet (If an additional standalone privacy bullet is possible):

  • Alexa is designed to protect your privacy. For example, you can view and delete your voice requests at any time in the Alexa app.

Why Buy Bullet (If only one bullet is available for Alexa messaging):

  • Voice control - Alexa is built in so you can ask for music, the news, check weather, and more. Alexa is also designed to protect your privacy – you can view and delete your voice requests at any time in the Alexa app.

Below the Fold

  • Alexa is designed to protect your privacy. For example, you have control over your Alexa voice requests. You can view, hear, or delete them at any time in the Alexa app.

Technical Details

  • Privacy features. The ability to view and delete your voice requests. Visit Alexa Privacy Settings or the Alexa app to explore controls.