Alexa Skills Kit    >    Situational Design

What Is Situational Design?

In order to evolve from building voice keyboards to creating truly conversational, voice-first experiences, you first need to embrace the principles of voice design. You can’t simply add voice to your app and call it a voice experience; you have to reimagine the entire experience from a voice-first perspective.

Designing for voice is different from designing for web and mobile. There are subtle but potent differences to consider. The situational design framework outlines four design patterns that are unique to voice-first interactions. Watch our on-demand webinar or download our whitepaper to learn how to shift from screen-first to voice-first design. Get started today to build an engaging voice experience and reach customers through hundreds of millions of Alexa devices.

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Get Started

1. Watch On-Demand Webinar

Learn how to shift your thinking from screen-first to voice-first design in just 60 minutes.

Watch Webinar

2. Download Whitepaper

Download the companion whitepaper to learn essential patterns of situational design.

Download Whitepaper


Additional Resources

We Don’t Speak the Way We Write

Oren Jacob, co-founder and CEO of PullString, says design is what separates the great voice experiences from the rest.

Read Blog Post

Gary Vaynerchuk: Voice Will ‘Explode’

Gary Vaynerchuk, CEO of VaynerMedia, says the voice economy will fuel companies “the size of Facebook, Instagram.”

Read Blog Post

How to Create a Persona for Your Skill

Adva Levin, winner of the Alexa Skills Challenge: Kids, says adding a persona to a voice user interface can drive customer engagement.

Read Blog Post