Fire TV Advertising Policies
Developers with apps on Fire TV that include advertising (“Fire TV Ad-Enabled Apps”) must ensure that their Fire TV Ad-Enabled Apps comply with the following Fire TV Advertising Policies (“Advertising Policies”). The Advertising Policies may change from time to time, and it is the developer’s responsibility to keep up to date with the Advertising Policies and to ensure their apps and any advertising networks used to deliver advertisements in their apps comply with the Advertising Policies. If a Fire TV Ad-Enabled App violates any of the Advertising Policies, we reserve the right to take appropriate action, which may include removing the app from the Appstore.
- Advertising Content Policies
- Inventory Optimization Policy
Advertising Content Policies
Amazon’s Fire TV Advertising Content Policies, described below, set forth certain restrictions regarding advertisements included in a Fire TV Ad-Enabled App. The Advertising Content Policies apply globally. If a Fire TV Ad-Enabled App uses other Amazon services to serve or publish advertisements (e.g., Amazon Advertising), then the developer of that app must also comply with the policies governing those services.
Offensive Advertising: We prohibit advertising that is offensive and we reserve the right to determine what is offensive at our sole discretion. Our determination of whether content is offensive may vary by region. We also reserve the right to publish content ratings for Fire TV Ad-Enabled Apps based on the content of advertising displayed within those apps.
Pornography: We prohibit advertising containing pornography or that depicts graphic sexual acts or sexually explicit material.
Illegal Activity: Advertising must comply with all applicable laws, and we do not allow ads that facilitate or promote illegal activities. Developers are responsible for ensuring compliance with applicable law.
Intellectual Property: We prohibit advertising that infringes on intellectual property rights.
Privacy and Publicity: We prohibit advertising that infringes, or has the potential to infringe, upon an individual’s privacy or right of publicity or that portrays an individual in a false light.
Deceptive Advertising: We prohibit advertising with deceptive, false, or misleading content.
Alexa: We prohibit advertising that references or invokes Alexa without prior written approval from the Amazon Alexa team.
Interference: We prohibit advertising that interferes with other apps, other advertisements, or Fire TV operations. For example, we prohibit ads that are displayed to users in unexpected ways, that may result in inadvertent clicks, or that impair or interfere with the usability of device functions.
Extreme Violence: We prohibit advertising that depicts extreme violence or gore. Advertising that depicts moderate levels of violence should only be directed to the appropriate audience.
Inventory Optimization Policy
Advertising Inventory Share Requirement
Developers of any Fire TV Ad-Enabled App with usage of 50,000 hours or more per month in the United States must, after being contacted by Amazon, integrate that app with Amazon Publisher Services (“APS”) and provide Amazon with 30% of the Fire TV Ad-Enabled App’s total in-country advertising impressions. Effective September 1, 2023, developers of any Fire TV Ad-Enabled App with usage of 30,000 hours or more per month in any other country in which APS is available must, after being contacted by Amazon, integrate that app with APS and provide Amazon with 30% of the Fire TV Ad-Enabled App’s total advertising impressions in each such country. Amazon will retain 100% of the revenue from these impressions, which must be provided at no cost to Amazon and without excluding or limiting Amazon’s access to times, programs, or categories. Use of APS is subject to the Amazon Publisher Services Agreement available here.
Advertising Revenue Share Requirement
Effective September 30, 2023, developers of any Fire TV Ad-Enabled App with usage of 30,000 hours or more per month in any country in which APS is not available must, after being contacted by Amazon, provide Amazon with 30% of all revenue received for any advertising in the Fire TV Ad-Enabled App in each such country.
The usage thresholds discussed above represent the total amount of time a Fire TV Ad-Enabled App is used on a monthly basis per country, as calculated by Amazon.
Developers of Fire TV Ad-Enabled Apps must promptly provide Amazon with any reporting Amazon reasonably requests to confirm compliance with the Inventory Optimization Policy.
Last updated: Jun 07, 2023