Starting today, Alexa and Amazon Echo will be rolling out to customers in over 80 countries. Customers can order an Echo, Echo Dot, or Echo Plus from Amazon.co.uk, Amazon.de, or Amazon.com. Now you can make your Alexa skills available to Echo device customers in these countries, and customize the voice experience based on device location. This allows you to reach and engage customers around the world.

How to Make Your Skill Available to More Customers

For a customer to use your skill, it must support the language they’ve chosen for their Echo devices, and it must be available in their preferred Amazon marketplace. Supporting multiple languages makes your skill available to more users. Consider providing support for as many languages as you can to increase your user base. For example, if you support English (US), consider adding support for the other English locales, such as English (UK) and English (India). For more information, read our documentation on how to develop skills in multiple languages.

When you publish a skill, you specify where you would like the skill to be available. You can choose to make the skill available in all countries and regions where Amazon distributes skills, or you can select specific countries and regions, as shown below. You can learn more in our documentation about how to decide where to distribute your skill.

Make Your Skill Engaging for New Customers, Wherever They Are

When we announced the Device Address API earlier this year, we shared that you can request and access the configured address in the customer’s device settings. This means you can build skills that use the physical address of the device to customize the voice experience. For example, your skill can provide directions to a nearby gym, or read football scores for the nearest teams. Check out our documentation to learn more.

Check Device Shipping Locales

You can easily check where a device can be shipped on the product pages. Simply search for "Echo international version" on www.amazon.com, www.amazon.co.uk, or www.amazon.de.

Build a New Skill, Earn Developer Perks

Bring your big idea to life with Alexa and earn perks through our tiered rewards system. US developers, publish a skill before the end of the year, and receive an Alexa developer hoodie. If 100 customers use your skill in its first 30 days in the Alexa Skills Store, you can also apply to receive a free Echo Dot to help you make Alexa even smarter. If you need inspiration, consider creating a holiday-themed skill to get into the holiday spirit. If you're not in the US, check out our promotions in the UK, Germany, and India. Learn more about our promotion and start building today.