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Incentives for Alexa Skill Builders

Got skills? Bring your big idea to life with Alexa and reap the benefits. Developers in the US and Canada–publish a skill in April, submit the form below, and earn an Alexa developer hat. This month we’re upping the ante and offering an extra special perk for the most popular skills. If your skill attracts 1,000 unique customers in its first 30 days in the Alexa Skills Store, you will also earn an Echo Spot to help you make Alexa even smarter.
Use our templates to get started quickly, then build the skill of your daydreams. Once you publish your skill, don’t forget to promote your skill to increase usage so you can earn an Echo Spot. To increase engagement, distribute your skill globally to reach users worldwide who’ve configured their Alexa-enabled devices to use a language that your skill supports.

All skill types are eligible for this promotion. See updated terms and conditions below the form. Please note: You may only apply to the Alexa monthly promotion in the country you reside in, or you will be ineligible for all current Alexa promotions.

If you’re not in the US or Canada, check out our other promotions in the UK, Germany, Japan, France Australia and India to see if your country of residence is covered by those promotions.

Log in to the developer portal and start building your new skill today.

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Terms and Conditions

  • Offer valid for developers who publish an Alexa skill and fill out the form above between April 1, 2018 at 12:01 am (PT) and April 30, 2018 at 11:59 pm (PT) (the “promotion period”).
  • Developers who submit to more than one Alexa monthly promotion during any single time period including in other geographies will be disqualified from all Alexa promotions running during this time.
  • Developers who publish an Alexa skill during the promotion period and otherwise comply with the terms of the offer will receive an Alexa developer hat, while supplies last. Promotion benefits will be distributed 60 days after the promotion period ends.
  • Developers that publish an Alexa skill during the promotion period that is used by at least 1000 unique users within the first 30 days of going live on the Alexa Skill Store and otherwise comply with the terms of the offer will receive an Echo Spot, in addition to the Alexa developer hat, while supplies last. This Promotion benefit will be distributed within 60 days of the end of the promotion period.
  • Offer good while supplies last.
  • Developers must complete the form above to be considered for the offer.
  • Developers must have an account on the Amazon Apps & Games Developer Portal and accept the App Distribution and Services Agreement to be eligible for the offer.
  • The skill must be submitted through the developer portal, must comply with our Certification Guidelines, and must be approved by Amazon for publication during the promotional period.
  • Offer limited to one promotion benefit per person, per skill ID, developer account, or physical address.
  • Offer may not be combined with other offers.
  • Amazon reserves the right to modify or cancel the offer at any time.
  • Promotion benefits are non-transferable and cannot be resold or redeemed for cash.
  • This promotion is only available to U.S. and Canadian residents.
  • Employees of Amazon or its affiliates are not eligible to participate.
  • If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the offer will be invalid.

Void where prohibited. Please allow sixty days after the promotional period has ended to receive your Incentive items. If you have not received them within 60 days after the promotional period has ended please submit a contact us ticket.

Frequently Asked Questions

Q: My Skill failed certification, do I need to submit a new promotional form when I re-submit my Skill for certification?

A:  No. Because your Skill ID has not changed, your original form submission is still valid.

Q: I believe that I have done everything to qualify for the promotion. When will I receive my promotional items?

A: Please allow 60 days time to pass after the promotional month has ended before contacting our support team for details regarding any items you may have earned through the promotion.

Q: Do I have to submit a new Skill to qualify for the promotion?

A: Yes. To be eligible for the promotion, you must publish a new skill to the catalog during the promotion period. Updates to existing Skills (published to the catalog before the current promotion period) will not qualify for the promotion.

Q: My Skill didn't end up going live last month. Can I submit it for this month's promotion?

A: Yes. Your new Skill is eligible for the promotional period in which it was published if Amazon has a promotion running at that time. Please be sure to submit a promotional form entry during the same month that your Skill has gone live to ensure you are properly entered into the promotion if appropriate.

Q: Can I submit my Skill for multiple Alexa promotions?

A: No. We do sometimes run multiple promotions during the same period, but we do not allow for eligibility for more than one promotion at a time. If you submit for more than one Alexa promotion at a time (including in other geographies), you will be disqualified from all Alexa promotions.

Q: How do I find my skill ID?

A: Your Skill ID will be in one of two formats. It will either start with amzn1.ask.skill or amzn1.echo-sdk-ams.app

You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with "amzn1.ask.skill.

Q: Do I have to wait for my Skill to go live before I can submit a promotional form?

A: No. However, your Skill does need to be published during the promotional period to be eligible and you can only submit one Skill and we cannot change the Skill submitted after the fact.

Past Alexa Incentive Items