LEGOLAND’s New Pirate Hotel Brings Voice AI Awesomeness to Guests with Amazon’s Alexa for Hospitality

LEGOLAND’s new Pirate Island Hotel saw Alexa as a unique way to create memories, improve productivity, and bring the “awesome” to their property with voice immersive experiences.

Alexa is the centerpiece in a new, next-generation experience in the hotel with the property’s resources and information simply a voice request away. In today’s world, a touch-free experience adds value and helps brings peace of mind to a property and its guests. According to a national survey commissioned by the American Hotel & Lodging Association (AHLA), 85% of guests feel safer at hotels that use technology to reduce direct contact. Adding Alexa to guest rooms can provide hands-free control of TV remotes, music, alarms, in-room guest directory, and more. Alexa for Hospitality also provides customized immersive experiences at the Pirate Island Hotel including a LEGOLAND radio station, a pirate-narrated bedtime story, pirate jokes, and even an in-room treasure hunt with clues specific to each room.

“The guest room experience with Alexa is so unique and immersive, it will drive repeat visitors," said Kevin Carr, Hotels Director at LEGOLAND Resorts Florida. "This is priceless.” 

“By making information more accessible to the guests in a touch-free and convenient way, we feel we have a better way to capture on-property opportunities," said James Barton, Global Head of Business Transformation, Merlin Entertainments, parent company of LEGOLAND Parks. "A good example would be, how we've used Alexa to replace that traditional in room guest directory. We've built all of that kind of intuitiveness and the responses into Alexa. And by the way, would you like to place an order? Would you like to reserve a table? Alexa can take care of that for you.

“We can leverage technology to drive new operating efficiencies while also enhancing the sleep over experience," says James Barton, Global Head of Business Transformation, Merlin Entertainments, parent company of LEGOLAND Parks. "Alexa has enabled us to process those service requests in a more seamless way, automate those service requests so that they're finding their way to the appropriate member of staff for fulfillment without the need for walkie-talkies or picking up the phones and calling other departments. That's all automated. That's all happening kind of in the background. It’s getting the guests what they need to really just be able to focus on enjoying their stay and having a good time.”