The holidays are here, and shopping season is in full swing. With more than 100 million Alexa-enabled devices already sold around the world and more being purchased every day, it’s a great time to reach more customers for your Alexa skills. And through December, Amazon is giving US customers a $3 Amazon digital credit when they make an in-skill purchase using Alexa (details here), so Alexa customers have an added incentive to try out premium skills. That means it’s the perfect time to monetize your skill by adding premium content using in-skill purchasing (ISP)—and to reach even more customers by promoting your skill.
But how do you spread the word about your skill? There are so many ways to promote your skill to customers that we’ve put together a list of tips. Here are of some of our top recommendations for promoting your skills, attracting new customers, and giving existing customers a reason to keep coming back.
One of the easiest ways to attract new users is to start with those you contact on a regular basis—your personal and professional network. Here are a few ideas for spreading the word about your skill within your own network.
You can also capture your existing customers’ interest to keep them engaged with your skill. Here are some ways to get started.
The holidays are a great time to reach more customers and bring them joy through engaging, voice-first experiences. And with the Amazon digital credit being offered to US customers who make an in-skill purchase through December, now is a great time to reach customers with premium content. So, go ahead and add premium experiences to your skill. And don’t forget to use these tips to help customers find and use your skill—and hopefully try your premium content, too.