We are excited to announce the new Works with Alexa (WWA) console (beta), which provides a streamlined experience to help you achieve WWA certification for your smart devices. Previously, WWA certification was managed exclusively via email, occasionally leading to delays in certification. Now, the new WWA console makes it easier to submit your smart devices for certification, monitor their application status, and respond quickly to any testing failures – ultimately accelerating end-to-end WWA certification time. The WWA console also makes it easier for you to submit certified devices for WWA logo badging. You can take advantage of the WWA console (beta) today, in all locales, to edit an existing device certification application or to create a new one.

The new WWA console simplifies the certification application process by allowing you to share your general product information, including device type, capabilities, connection type, and setup information via a simplified web form. Also, you only have to provide information for a product model once, even though they you might submit your product for certification and badging multiple times. Within the WWA console, you may submit a certification request for any registered product, track the status of your request, and review the request’s results. We’ve also streamlined the WWA badging request process, enabling you to quickly add the WWA badge to certified devices, making it easier for customers to find your WWA certified products.

Boost Exposure for Your Smart Devices with the WWA Program

Works with Alexa (WWA) is a certification program that verifies the responsiveness, reliability, and functionality of Alexa-connected devices, ensuring your customers have the best smart device experiences. When your products are certified, they can carry the WWA badge on product packaging, appear in the Alexa Smart Home Store, and can be considered for additional co-marketing opportunities. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases traffic to your products in the Amazon Smart Home Store and offline channels. There are currently more than 20,000 smart home devices that can be controlled with Alexa, from more than 3,500 unique brands. Customers have already connected tens of millions of smart home products to Alexa. To qualify for the WWA program, your product must satisfy the eligibility and product requirements in the Works with Alexa Program Guidelines. Once you have thoroughly tested your product, you can register and submit you product for certification in the new WWA console.

Submit Your Smart Devices for WWA Certification Today

You can use the new WWA console to submit your smart devices for WWA certification, or to manage an existing WWA certification request. All historical certification and badging records are in the process of being migrated to our new system, and will be available by December 31, 2018. No additional action is required for active or pending projects that have already been submitted to our testing facility. If your request has not yet been submitted for testing, please register and submit them directly through the new WWA console for a faster response. Please contact us at wwa-beta@amazon.com for any assistance needed, and share your feedback via the Alexa Forums. For more information about the WWA console, please refer to our WWA documentation, and WWA program guidelines.