Amazon Smart Vehicles is creating transformative voice products and services that enable automotive OEMs to deliver personalized, proactive, and intuitive digital experiences that delight drivers and passengers, keeping them informed, entertained, and productive while in their vehicles. Amazon Smart Vehicles offers two unique products to invent unparalleled automotive experiences: Alexa Built-in and Alexa Custom Assistant.
Bring the Alexa experience that delights customers at home into the vehicle. Alexa Built-in reduces development efforts as it is portable across every OS, with a ready-to-go content experience. Drivers and passengers can use voice commands to ask Alexa to play music, hear the news, check weather, control smart home devices, and more.
Alexa Custom Assistant enables the automaker to create a truly unique assistant with its own skills, personality, voice, and wake word all while reducing the level of investment, complexity and time to market challenges via our proven Alexa Tech Stack.
Exciting things to come in 2024 and 2025!
Our Alexa Built-in marketing and branding guidelines provide you with an overview of how to integrate Amazon, Alexa and Alexa Built-in brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.