Certify Your Device with Works with Alexa
Works with Alexa is a certification program that establishes your product's compatibility with Alexa, ensuring your customers have a great smart home experience. When your products are certified, they can carry the Works with Alexa badge in the Amazon Smart Home Store and on product packaging. This increases customer confidence that your products integrate seamlessly with Alexa.
This topic outlines the steps to certify your product as Works with Alexa and request the badge for your products.
- Review the Works with Alexa program guidelines
- Determine how your device should connect to Alexa
- Submit your products for Works with Alexa certification
- Display the Works with Alexa badge on Amazon.com
- Add the Works with Alexa badge to your marketing materials
- Raise the bar with Certified for Humans
Review the Works with Alexa program guidelines
Smart home device manufacturers must comply with the Works with Alexa Program Guidelines to be eligible to apply for Works with Alexa certification. Works with Alexa certification is required to use the Works with Alexa badge.
Determine how your device should connect to Alexa
Devices can be certified as Works with Alexa if they connect to Alexa in one of the following ways:
- Connect via serial port integration on device through Alexa Connect Kit.
- Connect directly to Alexa locally via the Zigbee protocol.
- Connect to Alexa via an Alexa skill that is published in the skill store. If your device does not have an accompanying skill, see Understand the Smart Home Skill API to learn how to build one. Amazon only processes applications for certification after your skill is developed and ready to be published.
- Connect via a secondary device, such as a hub, that is controlled by an Alexa skill provided by the hub manufacturer.
- Connect via a pre-certified IoT service provider, such as Tuya.
If you don't have an Alexa skill for your product, or your product doesn't work locally with Zigbee or with a hub, you create an Alexa skill that meets the WWA requirements. As a part of this, you write code that interacts with your device cloud to perform operations such as turning your device off and on and adjusting its settings. For more information, see Works with Alexa Requirements.
Submit your products for Works with Alexa certification
Once you have created and tested your Alexa integration, you can move on to Works with Alexa certification. We recommend that you allocate at least one month for the certification process. You use the Works with Alexa console to apply for certification, to track the certification progress of your different products, and to request your badges after you pass certification. For more information, see WWA Console.
Display the Works with Alexa badge on Amazon.com
When your products are certified, you can request the Works with Alexa badge to apply to the corresponding ASIN. Submit this ASIN through a badge request in the Works with Alexa console. If your ASIN has changed, or a new ASIN has been created for your certified product, you also submit your new ASIN in the console.
Add the Works with Alexa badge to your marketing materials
After receiving Works with Alexa certification, you are also eligible to apply to use the Works with Alexa badge on product packaging and other marketing materials. You download the Works with Alexa badge from the resources section of the Works with Alexa console. All marketing materials must comply with the Works with Alexa Trademark Usage Guidelines and the Badge Guidelines. Submit your materials to firstname.lastname@example.org for review.
Raise the bar with Certified for Humans
Customers want devices that are simple to set up, reliable, and deliver the best experiences with Alexa, and we want to make it easier for customers to discover them. Review the Certified for Humans program guidelines to determine if your product is eligible. Selected products are featured in the Amazon Smart Home store and eligible for co-marketing opportunities, including bundles with Echo devices. For more information, see Get Your Device Certified for Humans.