Set up Retention Offers for customers considering unsubscribing from your app
You now have the option to set up Retention Offers, which offer limited-time discounts to customers who are considering unsubscribing from your app.
Retention Offers can provide compelling reasons for customers to remain engaged with your app. By showing a targeted subscription discount at the time customers are considering whether to cancel, you can help them understand the value in maintaining a subscription to your app.
Retention Offers are easy to set up and can be created in three simple steps.
Step 1: Create a campaign
Log into your Amazon developer account and visit the Promotions dashboard to create the campaign.
Step 2: Set the list price discount
Set the list price discount and duration of the campaign.
Step 3: Submit the campaign
Review the campaign details, and if you’re happy, submit.
Be sure to check the Retention Offer reports in the Developer Console to see how your campaign is performing.
Get started
The campaign configuration is simple and only takes a few minutes to set up. See the Retention Offers technical documentation for more information or visit the Promotions dashboard in the Developer Console to start setting up a Retention Offer for your app.
