Alexa Voice Service
Create Devices with Alexa Built-in that Customers Can Talk to Directly

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What Is an Alexa Built-in Product?

Alexa built-in is a category of devices created with the Alexa Voice Service (AVS) that have a microphone and speaker. You can talk to these products directly with the wake word “Alexa,” and receive voice responses and content instantly. Alexa built-in products work with Alexa skills and Alexa-compatible smart home devices, bringing familiar capabilities from the Amazon Echo family of devices to a range of new form factors and use cases developed by leading brands.

Why Alexa Voice Service?

The Alexa Voice Service enables you to access cloud-based Alexa capabilities with the support of AVS APIs, hardware kits, software tools, and documentation. We simplify building voice-forward devices with Alexa built-in by handling complex speech recognition and natural language understanding in the cloud, reducing your development costs and accelerating your time to market. Best of all, regular Alexa updates bring new features to your device and add support for a growing assortment of compatible smart home devices. Build with AVS, and become part of the Alexa family.

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The Alexa Newsletter for Device Makers

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Examples of What You Can Build

You can learn how to use our development tools to build common device types by choosing one of the examples below. Or you can deep dive on development for the Alexa Voice Service below.

Speakers & Receivers
Smart TVs & Screens
Smart Home

Discover More About AVS


Learn about the cloud-based Alexa capabilities available through AVS and how to build richer customer experiences for your product.

See what’s possible »


Design a high-quality Alexa experience with best practices and guidelines for AVS functional, UX, and hardware design.

Review guidelines »


Build with a range of software and hardware reference solutions, including APIs, SDKs, dev kits, SI modules, and ODM designs.

Explore dev tools »


Prepare your product for self-testing and become eligible for Amazon badges and marketing opportunities.

See launch resources »

What's New?

Announcing Alexa for Business Support for Products with Alexa Built-in

Device makers building with the Alexa Voice Service (AVS) can now create fully integrated solutions, so their products can be registered with Alexa for Business and managed as shared devices in organizations. Alexa for Business customers will soon be able to centrally manage and deploy supported products with Alexa built-in – whether it’s built by Amazon or a third-party device maker.

Read more »

ODM Home Hub and Gateway Solutions with Alexa Built-in

Original Design Manufacturers (ODMs) Calix and Gemtek, two smart home connectivity solutions with Alexa built-in, have recently been added to our selection of qualified white-box designs for AVS. This enables device makers to leverage complete designs that are pre-integrated with technologies needed to enable Alexa.

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Introducing the AVS Hosted Splash Screen

The AVS Hosted Splash screen creates a better and more consistent Alexa registration experience for devices with Alexa built-in. This will eliminate the time device makers spend engineering their own webview to host an Alexa splash screen and to help improve customer engagement with Alexa built-in products.

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AVS Now Available in Mexico

We’re excited to share that the Alexa Voice Service (AVS) now enables device makers to bring localized Alexa experiences to customers in Mexico. Device makers can access Spanish language models in the cloud using the AVS API to add support for multiple languages and localized content to their products with Alexa built-in.

Read more »

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International Availability

AVS offers language and region-specific services to developers, enabling localized Alexa experiences for customers.

Supported Regions:   Supported Languages:
USA India English
United Kingdom Japan German
Ireland Australia Japanese
Canada New Zealand French
Germany Italy Italian
Austria Spain Spanish
France Mexico  

Learn more about AVS international support »

Success Stories

Sonos One

Voice control your entire Sonos home sound system with Amazon Alexa.

Read Sonos' story »


The smart thermostat with built-in Alexa Voice Service and far-field voice control.

Read ecobee's story »

The Eufy Genie

Add far-field Alexa voice control to every room in the home with this speaker from Anker.

Read Eufy's story »