The Alexa Built-in badge shows customers that your device is certified to deliver a high-quality Alexa experience.
Amazon offers numerous ways to increase exposure for your devices with Alexa built-in to the millions of customers who shop on Amazon.com every day.
Amazon offers numerous ways to increase your Alexa Built-in devices’ exposure to the millions of customers who shop on Amazon.com every day.
We regularly add products that launch with the Alexa Voice Service to our Alexa Built-in Storefront on Amazon.com. Throughout the year, we drive traffic to the Storefront, increasing visibility for your product and surfacing it to customers shopping for Alexa experiences.
A+ detail pages have been shown to increase sales by an average of 11%. You can enhance your detail page with A+ content to add additional product information, branded content, and images that highlight your product’s benefits.
Amazon Vine allows you to submit your products with Alexa Built-in for review by trusted Amazon customer reviewers prior to launch.
Amazon Marketing Services (AMS) enables you to reach new customers through targeted, performance-based marketing solutions on Amazon.com, increasing visibility for your product.
Certified Alexa Built-in devices are eligible for participation in a variety of promotional opportunities that increase visibility and potential sales, including Best Deals, and Lightning Deals. You can align price promotions to major Amazon.com events, such as Prime Day and Alexa’s Birthday.
You can work with a local Authorized Test Lab to test your device or perform self-testing. After your device successfully completes the testing and certification process, it will be approved for launch and will advance to the eligibility verification phase of the Alexa Built-in badging program.
You can also perform your own tests in a self-created lab before submitting your device to Amazon for certification.
Many Solution Providers offer certification testing as part of their development services.