Amazon Smart Vehicles is creating transformative voice products and services that enable automotive OEMs to deliver personalized, proactive, and intuitive digital experiences that delight drivers and passengers, keeping them informed, entertained, and productive while in their vehicles. Amazon Smart Vehicles offers two unique products to invent unparalleled automotive experiences: Alexa Built-in and Alexa Custom Assistant.
Alexa Built-in
Bring the Alexa experience that delights customers at home into the vehicle. Alexa Built-in reduces development efforts as it is portable across every OS, with a ready-to-go content experience. Drivers and passengers can use voice commands to ask Alexa to play music, hear the news, check weather, control smart home devices, and more.
Alexa Custom Assistant
Alexa Custom Assistant enables the automaker to create a truly unique assistant with its own skills, personality, voice, and wake word all while reducing the level of investment, complexity and time to market challenges via our proven Alexa Tech Stack.
Coming Soon...
Exciting things to come in 2025!
Amazon Smart Vehicles Leaders discuss how Large Language Models could shape the future of the automotive industry.
Alexa Innovators sits down with BMW leadership to discuss the Alexa Custom Assistant Technology
Amazon and BMW Leaders discuss the voice partnership at AWS re:Invent 2023
BMW's Voice Assistant Demo at CES 2024, based on the Alexa LLM Technology
BMW and Amazon leaders discuss the voice partnership at IAA Mobility 2023
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Marketing and Branding Guidelines
Our Alexa Built-in marketing and branding guidelines provide you with an overview of how to integrate Amazon, Alexa and Alexa Built-in brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.
Alexa Built-in Marketing and Brand Guidelines »
