Amazon at CES 2025: Elevating Everyday Moments Through Technology

Welcome to the Amazon Experience at CES 2025! We're thrilled to showcase how Amazon and our partners are transforming daily life through innovative technology. Our exhibit this year demonstrates how smart devices seamlessly integrate into your routines, making every moment more efficient, comfortable, and enjoyable.

Reimagining Reading and Writing
Experience the future of reading with our new Kindle Colorsoft, bringing vibrant color to your favorite books. The reimagined Kindle Scribe combines a Kindle and notebook in one, featuring uniform white borders and an upgraded Premium Pen. New AI notebook tools help summarize and refine your notes, while Active Canvas revolutionizes in-book annotation, creating space for your thoughts even between lines of text.

Connected Living Made Effortless
Our Amazon and Partner Product Showcase demonstrates how we're uniting with leading brands to create an effortless living experience. The new Echo Show 21, Hisense Fire TV, and Ring's Smart Video Search work in harmony to elevate your home environment, from entertainment and security to lighting and climate control.

Redefining Entertainment
Experience next-level entertainment with Fire TV's innovative features, including AI-powered search and the Ambient Experience. Transform your TV into a canvas for stunning artwork or create AI-generated masterpieces with just your voice. Our 85" Fire TV Omni Mini-LED, our largest screen yet, delivers premium, immersive sound with Dolby Atmos, bringing the cinema experience home.

Transforming Drives with BMW
Our partnership with BMW introduces AI-powered capabilities to vehicles. The BMW Intelligent Personal Assistant, powered by Alexa Custom Assistant Technology, turns your car into an intelligent companion, offering seamless trip planning and navigation through natural dialogue.

The Future of Transportation
Witness the revolution in urban mobility with Zoox, our fully autonomous, purpose-built robotaxi. With no driver or steering wheel, it's designed from the ground up for passenger comfort and safety. Keep an eye out for Zoox test drives on the streets of Las Vegas during CES!

Connecting the World
Project Kuiper aims to extend high-speed internet connectivity globally, ensuring everyone stays connected, no matter where they are.

At Amazon, we're creating experiences that simplify tasks, spark creativity, and bring people closer together. Our innovations integrate seamlessly into your routines, making technology an integral yet unobtrusive part of everyday living.

Visit us at CES 2025 to experience firsthand how Amazon and our partners are elevating everyday moments through technology. Welcome to the future of smart living!