Amazon and Disney announce Hey Disney! launch for Echo devices

Staff Writer Jun 15, 2023
Alexa Custom Assistant

Amazon and Disney are excited to share that Hey Disney! — a new voice assistant built on Alexa technology and referred to as the ‘Disney Magical Companion' — is officially available for customers to purchase in the U.S. as an annual, auto-renewing subscription in the Alexa Skills Store for use on their supported Echo devices at home. Additionally, Hey Disney! is included as a part of subscription to Amazon Kids+. 

Hey Disney! marks the first time an Alexa Custom Assistant (ACA) is available on supported Echo devices for customers at-home and uniquely brings together an array of content featuring 20+ characters across Disney, Pixar, Star Wars, and other beloved franchises. ACA is a comprehensive solution that made it possible for Disney to create an assistant with a custom voice (the Disney Magical Companion) and wake word (“Hey Disney!”).

The Disney Magical Companion introduces a new way to bring Disney’s expansive storytelling to life for fans of all ages at home, providing magical responses to everyday things like weather, timers, and alarms, as well as entertainment like Disney trivia, storytelling, interactive adventures with characters, and more. 

To purchase and set-up Hey Disney!, customers can simply say, “Alexa, introduce me to Hey Disney.” Once the purchase is made and the experience is enabled, they can say “Hey Disney, start the magic” for an introduction on how the Disney Magical Companion works alongside Alexa.

“Hey Disney! represents the art of what’s possible when two major companies marry their creative and technical expertise,” said Mark Yoshitake, GM and Director of Alexa Skills. “This is a whole new way to bring Disney storytelling to life for fans of all ages and we are thrilled to offer a magical, new experience for customers to enjoy on their Echo devices.”

See here to learn more about Hey Disney! and how it works. 

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