There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code.
With this simpler way of onboarding to the Alexa Radio Skills Kit, radio stations no longer have to build out a new skill from scratch. Instead, they can provide the streaming URLs and metadata for their radio stations via a simple intake process.
Once the station is tested and launched, customers will be able to say, “Alexa, play [Station Name]” to play the radio station directly on Alexa. They can also ask Alexa to play a station by invoking the station’s alternate name, call sign, or frequency. The Alexa Radio Skills Kit supports location-based search to further improve the accuracy in playing the correct station to match a customer’s request.
The new service makes onboarding a radio station simple. Radio stations no longer have to build or maintain a skill, lambda, or catalog.
Previously, onboarding a radio station to Alexa could take a developer as long as three to six months. With this new service, radio stations can fill in the intake form quickly without any developer resources. This new way of accessing the Alexa Radio Skills Kit offers the same features and customer experience as radio stations who build their own RSK skills.
This new way of onboarding to the Alexa Radio Skills Kit is designed for station owners/operators with few or many stations, and for those stations that are (a) new to Alexa, (b) already available on Alexa via aggregator catalogs, and/or (c) already available on Alexa through custom Alexa Skills Kit (ASK) skills.
No-code radio onboarding is generally available in the United States, Brazil, Spain, Italy, France, Germany/Austria, Great Britain, Canada, Mexico, and Australia/New Zealand.