Alexa Skill Blueprints enable anyone to create and share customized Alexa skills simply by filling in the blanks to one of dozens of easy-to-use templates. In 2019, we launched the ability for anyone to publish skills created using Alexa Skill Blueprints to the Alexa Skills Store for customers to discover, use, and review.
We are excited to announce that now skill creators can view metrics for their blueprint skills published to the Alexa Skill Store in the US. You can now explore the answers to questions such as ‘How many unique customers do my skills have?’, ‘How much is my blueprint skill usage trending month over month?’, 'How much are my customers using my skill?’ and other data-driven questions using our new skill analytics dashboard. This dashboard features data points and visualizations on customers, sessions, utterances, and retention. With this new feature, you can better understand how customers use your skill so you can deepen engagement and drive retention.
Each of your skills have a metrics dashboard. To see it, sign in to the Blueprints portal, then go to “Skills You’ve Made”. You’ll see all of your skills on this page. To the right of each skill, you’ll see an option to launch the analytics dashboard. Choose one to explore the data and uncover insights. You can also choose to click “Details” instead to go to the Skill Page, where you will find “Stats Summary” with number of unique customers, utterances and sessions for your skill over the last 7 days. You can toggle between the Skill Page and Analytics by toggling using the navigation bar at the top of the page.
Get a high-level view of your skill’s performance and quickly spot trends and outliers on the summary tab. Here you can see a breakdown of usage trends including the number of customers using the skill, number of utterances by customers, and number of sessions. Start with this quick look at your customer-engagement pattern, then dive into the following tabs for deeper insights.
To keep your customers engaged and returning, it’s important to understand how they react to skill updates, seasonality, and other changes. Visit the customer tab to see how many people are interacting with your skill during a specified time interval.
Sessions are the building blocks of your relationship with your customer. Make sure each of these touch points are successful by diving into your sessions data. The sessions tab includes metrics like the average number of sessions per customer, successful session types, and the distribution of successful and failed sessions. Understand how often users engage with your skill and whether a given session had a successful outcome.
Your utterances are a key part of delivering a polished voice experience. Use the utterances tab to explore metrics like the total number of utterances per customer, number of utterance responses, and the average number of utterances. See the volume of requests made to your skill as well as the average number of utterances made for a given session. Better understand the quality of your skill’s voice experience by exploring the number of successful utterances relative to the number of total utterances.
To get a holistic view of your customer’s experience, it’s important to know how many of your customers are coming back to use your skill again. The retention grid shows the proportion of customers from any given week that use your skill again over next few weeks. This information can help you understand if your customers are using your skill habitually.
This release is a pivotal step toward providing you with a rich analytics experience for blueprint skills. Our goal is to help you drive customer engagement and user adoption through insights. We hope you’ll leverage the new metrics dashboard to better understand your customers and evolve your skill over time.