We envision a world where all speakers and soundbars let Alexa be an integral part of making peoples’ lives easier and fun. From their strategic locations around the home, office or on the go Alexa on speakers allows customers to play their favorite song, skip to the next track and change the volume just with their voice. Using a data driven approach, we know the hero use cases for Alexa in Speaker and Soundbar marketing materials that you should lean into, in this order, are: entertainment, with a heavy emphasis on music/TV controls, smart home, productivity and news and information.
With Alexa on your speaker/soundbar, you can simplify your life and use your voice to control your music and much more. Using Alexa is as easy as asking a question. Just ask and Alexa can play your favorite song, skip to the next track, change the volume, read you the news and more. Alexa on your speaker/sound bar makes it easier then ever to control your smart home, just by using your voice.
* You must ensure that all features highlighted in customer facing messages function on your device.
With Alexa all you have to do is ask to play music, hear the news, control your smart home, set reminders, tell a joke and more. Alexa is also designed to protect your privacy – you can view and delete your voice requests at any time in the Alexa app.
Stay Entertained with Alexa
Alexa allows you to control your music and entertainment with just your voice. Quickly and easily change songs, turn up the volume or mute your playlist. Play a game or hear a joke.
Play a game, hear a joke and control your music with just your voice.
“Alexa, play workout music.”
“Alexa, skip this song.”
“Alexa, play sleep sounds.”
Stay Entertained with Alexa
Alexa allows you to control your TV and music with just your voice. Quickly and easily change channels, turn up the volume, pause or mute. Play a game or hear a joke.
Play a game, hear a joke and control your TV and music with just your voice.
“Alexa, volume up.”
“Alexa, turn the TV on.”
Streamline your Smart Home
With Alexa you can use smart home devices with just your voice. Switch on the lamp without getting out of bed, turn on the fan from your favorite chair, or dim the lights from the couch.
Change the temperature or turn off the lights with just your voice.
“Alexa, lock the front door.”
“Alexa, set the living room to 72 degrees.”
“Alexa, turn the lights off.”
Get More Done with Alexa
Alexa helps make your home life easier. Let Alexa help you set reminders, timers and alarms, create shopping and to-do lists, and keep track of your calendar and appointments.
Just ask Alexa to check traffic, your calendar, to do lists and more.
“Alexa, add paper towel to my shopping list.”
“Alexa, remind me to ‘feed Jack’s fish’ tonight at 6pm?”
“Alexa, set a 2 minute plank timer.”
||Description||Things to Try|
|COMMUNICATIONS / Be Together More||Making calls with Alexa is easy. Reach friends and family on their Alexa-enabled device, the Alexa app, or their home and mobile numbers in the US, Canada and Mexico – for free.||Alexa, call Mom.
Alexa, hang up.
|NEWS AND INFORMATION / Get Information||Create a personalized lineup of news and sports from your favorite sources, plus get the latest updates on traffic and weather.||Alexa, what's my flash briefing?
Alexa, will it rain today?
Alexa, how many ounces in a cup?
Alexa, who won the Super Bowl?
Personalize your Alexa experience with Alexa Skills. Skills add new capabilities so you can use your Alexaenabled device to do more. Skills let you order a pizza, request a ride, track your fitness, and more. There are thousands of skills to choose from. If you are highlighting Alexa skills that you have designed and built, use a branded third-party utterance that is specific to your skill experience.
|Alexa, play Would You Rather.
Alexa, ask Uber to request a ride. (Account setup required)
Alexa, ask Fitbit how I'm doing today. (Account setup required)
|FUN AND GAMES||Hosting a game night? Whether your crew is into cards, board games, or role-playing, Alexa can help.||Alexa, play rock paper scissors.
Alexa, flip a coin.
Alexa, tell me a joke.
|SHOPPING||Let Alexa help you stock up on the stuff you need. Prime members can use Alexa to order Prime-eligible items and get exclusive deals on everything from home goods to electronics.||Alexa, what are today's deals?
Alexa, re-order laundry detergent.
*Check with your product team to confirm the Alexa features supported by your device. You must ensure all features highlighted in customer facing messages function on your device.
Privacy is fundamental to Alexa’s design. We strive to make sure that Alexa users have confidence and peace of mind as Alexa makes their lives easier, better, and more enjoyable. Amazon is committed to being transparent about how Alexa works so that customers can make informed decisions about their privacy. We encourage all developers who create products with Alexa built-in to do the same by publishing the following privacy statements.
We ask that you use these statements verbatim and only in the channels listed below, noting that the statements will be updated in accordance with these guidelines. Languages should reflect those used by your company and/or product across each channel.
Outer Box & In-box Materials
If space is limited, we recommend prioritizing placement in the order listed below.
Why Buy Bullet (If an additional standalone privacy bullet is possible):
Why Buy Bullet (If only one bullet is available for Alexa messaging):
Below the Fold