Update as of November 1st, 2023:
Starting November 2nd, 2023, customers will be able to view privacy labels on app detail pages on Fire tablet devices, Fire TV devices, Amazon.com, Amazon Appstore on Windows 11 devices, and non-Amazon Android devices. The rollout of privacy labels will be gradual, becoming visible to all customers by mid-November 2023.
⚠️ For any apps with pending privacy questionnaires on November 2nd, 2023, we will display a message stating "Information not provided by developer" across app detail pages.
For a step-by-step guide on how to fill in the privacy questionnaire, refer to the documentation, or you can watch the video tutorial.
For any other queries or questions related to privacy labels, Contact Us for more support.
Previously published on April 11, 2023:
Our commitment to protecting customer privacy is fundamental to our values, and a key consideration when designing our devices and services.
To further strengthen this commitment for you and your customers, we are introducing privacy labels for Amazon Appstore. Privacy labels provide your customers with a simple way to view information about how your apps handle user data and for you to tell customers what data is collected and how it is used.
Starting today, the user data privacy questionnaire is available in the Developer Console, allowing you to fill in information about your app’s data practices. We have started a gradual rollout of the questionnaire in the Developer Console, which will be completed and available to everyone by mid-April.
Here is what the privacy labels questionnaire intake looks like:
In Q4 2023, customers will start to see privacy labels across Appstore app detail pages on Fire tablets, Fire TV, Amazon.com, Amazon Appstore on Windows 11 devices, and non-Amazon Android devices.
- Review and understand the privacy labels policy.
- Review how your app (including any third-party plug-in or service provider your app uses) collects and uses customers data. This also includes whether your app engages in transfers of data to third parties.
- Review the instructions to complete the user data privacy questionnaire in the Developer Console. The privacy questionnaire is accessible during the app submission workflow when submitting a new app or when submitting an app update. If your data privacy questionnaire responses are identical for more than one of your apps, we included a bulk upload feature to submit the questionnaire for multiple live apps and games through one common upload function.
For any other queries or questions related to privacy labels, Contact Us for more support.
Update as of November 1, 2023
When will these changes take effect?
All developers must comply with the privacy labels policy and complete the privacy questionnaire before November 2, 2023. Starting November 2, 2023, customers will be able to view privacy labels on app details pages on Fire tablets, Fire TV, Amazon.com, Amazon Appstore on Windows 11 devices, and non-Amazon Android devices. For any apps with pending privacy questionnaires on November 2, we will display a message stating "Information not provided by developer" across app detail pages.
What do customers need to do in order to view the privacy labels?
No action is required from your customers. We believe all customers should be able to easily understand an app’s data privacy practices before downloading and installing the app, and our goal is to make it simple for customers to view privacy labels. Privacy labels will be displayed on all Amazon Appstore app detail pages and will be visible to customers globally.
Can I access and complete the questionnaire without going through a formal app update or app submission flow?
Yes, you can go through the “user data privacy” page available in the Developer Console to launch and update the questionnaire without going through an app update or app submission process.
What benefits do I get for providing this information?
Appstore privacy labels allow you to be more transparent with customers about what data is collected to drive higher degrees of trust for your apps and games. Privacy labels are displayed to your customers app detail pages, giving them the ability to understand how your app collects and uses their information before they download the app.
What information is required for the Appstore privacy labels?
For more details, review the privacy labels policy.
What resources can I review if I have more questions?
For more information, please review the updated privacy labels policy and our technical documentation. For any other queries or questions related to privacy label, Contact Us for more support.