You can grow revenue by increasing the amount each user spends in your product. Use Moments to upsell customers to premium products or encourage subscription upgrades. Highlight unique customer experiences like goal completions with physical and digital rewards to build deeper engagement.
For subscription-based apps, you can increase the length of their subscription (e.g. from 1 month to 3 months, or month-to-month to annual) by rewarding a physical or digital item for the longer package. For IAP apps, offer payers a reward for buying a higher priced IAP (e.g. if they historically buy $25 IAPs, offer a $10 reward for buying a $50 IAP.)
CookApps was interested in testing whether real-world rewards would provide strong motivation to users and increase engagement. However, due to geographical limitations with reward fulfillment (CookApps is based in Korea while most of their users are in the US), testing real-world rewards was not feasible. Learn how Amazon Moments campaigns provided the perfect solution for their game Toy Party. Click here to read the success story »