For subscription-based apps, you can increase the length of their subscription (e.g. from 1 month to 3 months, or month-to-month to annual) by rewarding a physical or digital item for the longer package. For IAP apps, offer payers a reward for buying a higher priced IAP (e.g. if they historically buy $25 IAPs, offer a $10 reward for buying a $50 IAP.)
Encourage your users to upgrade from the basic subscription to the premium subscription by offering rewards.
Win back payers through retargeting ads that highlight IAP sales with physical items.
Make boost and coin purchases more enticing with real world rewards.
Encourage your users to upgrade from mid-season subscriptions to year-long subscriptions the following year by offering rewards.
Motivate repeat restaurant deliveries with digital rewards like movies and TV shows.
Convert free trial user to the premium subscription by offering fitness items.
CookApps was interested in testing whether real-world rewards would provide strong motivation to users and increase engagement. However, due to geographical limitations with reward fulfillment (CookApps is based in Korea while most of their users are in the US), testing real-world rewards was not feasible. Learn how Amazon Moments campaigns provided the perfect solution for their game Toy Party. Click here to read the success story »