Your Moments Console
How to Increase App Engagement | Amazon Moments

Increase Engagement

Address the entire lifecycle

You can bring new users through an enriching onboarding process that shows them top features and content. Then use Moments to drive high-value actions for your business, such as in-app purchases or daily log-ins and referrals. Continue to engage your active users by challenging them to complete goals tied to new features, content and events. Create super fans by creating a long and fulfilling app experience that will drive organic referrals.

97%

Increase in day 30 retention for Funplus, Family Farm Seaside

60%

Increase in day two retention for MyTona, Seekers Notes

Ways to increase engagement

Puzzle

Challenge

Encourage your users with a goal and a physical or digital prize. Think of it as a fun quest.

Surprise box

Surprise

Encourage your users with a goal and a surprise gift. Who doesn’t like surprises?

Journey

Journey

A series of challenges and goals that build upon each other for a more rewarding onboarding experience than a traditional tutorial.

Loyalty

Loyalty

Offer your most loyal customers exclusive rewards or early access to upcoming sales. Make them feel like true VIPs.

Industry examples

heart

Health and fitness

Challenge users to submit daily fitness stats and goal updates.

people

Social

Drive deeper engagement and build network effects by providing rewards for group accomplishments.

Popcorn

Entertainment

Introduce new content by rewarding users for watching three episodes from five new television series.

game controller

Gaming

Challenge players to reach a specific level or complete a new mission or get a certain number of points.

News

News

Reward customers for joining an email subscription to get weekly updates.

Finger

Sports

Challenge users to watch every game of their favorite team this season.

Yoga pose

Lifestyle

Surprise customers when they complete high-value actions important to your app.

Graduation hat

Education

Target users that start an online class and reward them for completing it.

Shopping cart

Shopping

Build loyalty by offering frequent buyers program with compelling rewards fulfilled by Amazon.

Sago Mini

Sago Mini

"It was great to be one of the early partners for the Moments program. It was a unique opportunity and interesting experiment that allowed us to speak to our digital customers, reward them, and build awareness around our physical toys."

— Nick Shim, Director of Digital Products, Sago Mini