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Convert Free Trial Users into Paying Customers | Amazon Moments

Convert Free Trials to Subscriptions

Pay Only Completed Actions

Getting your users beyond the conversion wall

Subscription apps often start with a free trial and then require users to pay a subscription fee. You can offer a physical or digital reward equivalent in value to your one-month subscription. This allows the customer to use your service longer and potentially stay a subscriber for subsequent months.

New customers of video streaming apps are 5x more likely to pay for a subscription when given $10 reward offer on Amazon Appstore

Campaign examples


Improve sign-ups

Drive free trials past the install by offering a physical or digital reward to new customers who sign up and finish three pieces of content.

Free to Subscription

Free trial to monthly subscription

Encourage your users to upgrade from the free trial to basic subscription by offering a device to enhance their viewing, such as a Fire TV Stick.


Upgrade your subscription

Encourage your users to upgrade from the basic subscription to the premium or longer subscription by offering a real world reward equivalent to the price difference.

Customer Logos - Subscription