Subscription apps often start with a free trial and then require users to pay a subscription fee. You can offer a physical or digital reward equivalent in value to your one-month subscription. This allows the customer to use your service longer and potentially stay a subscriber for subsequent months.
Drive free trials past the install by offering a physical or digital reward to new customers who sign up and finish three pieces of content.
Encourage your users to upgrade from the free trial to basic subscription by offering a device to enhance their viewing, such as a Fire TV Stick.
Encourage your users to upgrade from the basic subscription to the premium or longer subscription by offering a real world reward equivalent to the price difference.