Alexa Built-in Headphones Messaging Playbook
We envision a world where Alexa is as integral on the go, as she is in the home. Alexa on headphones provides seamless hands-free* access to Alexa, wherever you are. Whether it’s finding the next song, chatting with friends, navigating to your next stop, starting your workout, or reminding you of your next appointment, Alexa on the go makes your life easier, without needing to pull out your phone. Using a data driven approach, we know the hero use cases for Alexa in Headphones marketing materials that you should lean into, in this order, are: entertainment, news and information and productivity.
Alexa uses Bluetooth to connect your device to your phone and cellular service to access information in the cloud. Alexa may have difficulty responding if there is poor connection or cellular service is not available.
| Feature |
Description | Things to Try |
|---|---|---|
| SMART HOME / Control your Smart Home | Alexa lets you control smart home devices with just your voice, even when you aren’t home. Switch on the front porch light on your drive home, lock your front door from wherever, or turn down the thermostat while on vacation—all without lifting a finger. | Alexa, turn on the front porch light. Alexa, lock the front door. Alexa, set the living room temperature to 72 degrees. |
| ALEXA SKILLS | Personalize your Alexa experience with Alexa Skills. Skills add new capabilities so you can use your Alexa Built-in device to do more. Skills let you order a pizza, request a ride, track your fitness, and more. There are thousands of skills to choose from. | Alexa, ask Fitbit how I'm doing today. (Account setup required) Alexa, ask Uber to request a ride. (Account setup required) Alexa, ask Big Sky for the weather. |
| SHOPPING | Let Alexa help you stock up on the stuff you need. Prime members can use Alexa to order Prime-eligible items and get exclusive deals on everything from home goods to electronics. | Alexa, what are today's deals? Alexa, re-order laundry detergent. |
*Check with your product team to confirm the Alexa features supported by your device. You must ensure all features highlighted in customer facing messages function on your device.
Privacy is fundamental to Alexa’s design. We strive to make sure that Alexa users have confidence and peace of mind as Alexa makes their lives easier, better, and more enjoyable. Amazon is committed to being transparent about how Alexa works so that customers can make informed decisions about their privacy. We encourage all developers who create products with Alexa Built-in to do the same by publishing the following privacy statements.
We ask that you use these statements verbatim and only in the channels listed below, noting that the statements will be updated in accordance with these guidelines. Languages should reflect those used by your company and/or product across each channel.
