The most successful apps in the Amazon Appstore are the ones that solve a perceived problem and save time, while still being simple and straightforward. Regardless of how complex your app may be, taking the time to clearly define the end users problem keeps your efforts on track throughout development, and eventually leads to a solid app.

It might be tempting to skip this step if your app is a game or a novelty app. But even apps that exist purely for entertainment serve functions too. Is your game’s intent to fill five minutes of time while a user waits for the bus? Or does it draw users through an epic saga of high adventure? Even the simplest problem definition still offers vision and focus.

Your audience is key

Before you begin developing or even planning your app, consider your audience. Think about the profile or persona of those who will use the app, and how your solution will solve the problem you’ve defined. This is especially important when you’re not a part of your target audience. Knowing the customers who will be using your app provides a framework for determining the features that will be most important to those users. This keeps development efforts focused on what’s best for your customers.

User expectations of an app’s functionality will differ across platforms. This can be especially true with Amazon devices, which range from small handheld tablets to high-definition TV displays. The device being used should be a key consideration in determining how your app will function for prospective users. It’s worth bringing users into the process early—even before the first line of code is written.

Start a conversation with your users to get insight about their needs. Build feedback mechanisms into your app, and ensure your team is paying attention to those responses as they come in.

New book: Developer's Guide to the Amazon Appstore

Want to learn more building a successful app in the Amazon Appstore? Developers Guide to the Amazon Appstore is available now as a free ebook or a free app. Get yours today!