Ilarna Nche is only 23 years old but already created 30 skills and runs her own voice business, Adassa Innovations.

Voice User Interfaces (VUIs) take up more mental resources than Graphical User Interfaces (GUIs), because information is auditory and presented serially, whereas in a GUI information is visual and presented at once.

Charlie Cadbury, CEO of Say It Now, has adapted alongside technology since 1999 when he sold his first website. Today, Say It Now is a group of enterprise natural language processing (NLP) experts building out conversational strategies and products alongside Fortune 500 companies.

Vocala, a digital agency based in Surrey, England and led by Richard Matthews, decided in 2018 to create a voice studio that specialises in creating games and interactive skills for Alexa-enabled devices.

Hugo Catchpole didn’t plan to go into voice, but when he got an Amazon Echo Dot for a birthday present in 2017 he couldn’t help but start to tinker with a skill.