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In-Game Content Campaigns

What We Need From You

Make sure to prepare the following deliverables to set up your Prime Gaming game page and item detail pages.

Image Assets & Copy Forms

Use these Photoshop templates and copy forms to prepare the images and copy required for your Prime Gaming game page and item detail pages.

The Prime Gaming team will provide unique Canto links for all of your campaign's deliverables. Please upload your final image assets, Photoshop files, compressed video assets, and completed copy forms to Canto using this link.

Video Assets (Optional)

If you created any video (MP4) assets—which may include a desktop hero video, media videos, and/or instructions video—make sure to compress them before uploading them to Canto. Any video compression software will work; we recommend HandBrake (it's free!).

Marketing Assets

For marketing templates and guidelines, see the Prime Gaming Style Guide . Marketing assets should also be uploaded using Canto.

Reference: Campaign Checklist

Everything in this list is required for all campaigns unless otherwise specified.

Your campaign may require additional deliverables that are not listed here. Check in with your Prime Gaming campaign team to ensure nothing is missed.

# Topic Deliverable Criteria Resources
1 Integration Account linking*
* Required for most campaigns.
Successfully tested with SA
2 Integration Content delivery Successfully tested with SA
3 Assets Game assets
Early drop assets
Uploaded to Canto
Approved by Prime Gaming
4 Copy Game copy
Early drop copy
Uploaded to Canto
Approved by Prime Gaming
5 Testing QA Intake Form Uploaded to Canto
Greenlit by Prime Gaming QA
6 Support Support contact(s)
Response SLAs
Discussed with campaign team

Reference: All Asset Specs

For more details about each asset, including examples, please refer to each asset's documentation link and the Prime Gaming Style Guide . For videos, you can also refer to the Prime Gaming Motion Graphics Guide . All assets should adhere to our site-wide Guidelines & Policies.

Game Assets

Full article: Game Pages

Each of these assets is only required once, and can be generated from the Game Page Photoshop templates .

Game Asset Required? Section Minimum Size (px) File Type(s)
Game Desktop Hero Required Game Hero 2880 x 1576
Custom aspect ratio
High quality JPG
Game Mobile/Tablet Hero Required Game Hero 1536 x 1000
Custom aspect ratio
High quality JPG
Game Desktop Video Hero Optional Game Hero 2880 x 1576
Custom aspect ratio
Compressed MP4
Game Account Logo Icon If using account linking Linked Game Account 400 x 400
1:1 aspect ratio
PNG (transparency allowed)
Game Media Images Optional Game Media 1920 x 1080
16:9 aspect ratio
High quality JPG
Game Media Videos Optional Game Media 1920 x 1080
16:9 aspect ratio
Compressed MP4
Game Box Art Required About the Game 1080 x 1440
3:4 aspect ratio
High quality JPG

Per-Drop Assets

Full article: Item Detail Pages

Please provide each of these assets for each of your campaign's offers. Item assets can be generated from the Item Detail Page Photoshop templates .

Item Asset Required? Section Minimum Size (px) File Type(s)
Item Desktop Hero Required In-Game Content Hero 3200 x 1800
16:9 aspect ratio
High Quality JPG
Item Mobile/Tablet Hero Required In-Game Content Hero 2400 x 1350
16:9 aspect ratio
High quality JPG
Item Desktop Video Hero Optional In-Game Content Hero 1920 x 1080
16:9 aspect ratio
Compressed MP4
Item Media Images Optional In-Game Content Media 1920 x 1080
16:9 aspect ratio
High quality JPG
Item Media Videos Optional In-Game Content Media 1920 x 1080
16:9 aspect ratio
Compressed MP4
Item Thumbnail Required Claim Experience 400 x 400
1:1 aspect ratio
High quality JPG
Item Instructions Image or Video Optional Claim Experience 1920 x 1080
16:9 aspect ratio
High quality JPG or compressed MP4
Item Card Required Game Pages
Other placements
512 x 288
Custom aspect ratio
High quality JPG
Item Card Placeholder Optional Game Pages
Other placements
512 x 288
Custom aspect ratio
High Quality JPG