About Prime Gaming Offers
Welcome to Prime Gaming! The technical integration is only one part of a successful Prime Gaming partnership. Each promotion also requires significant planning, configuration, and oversight to make sure your content is presented effectively and delivered to customers on time. This section covers forms, guides, reference material, and other resources you'll need for your partnership with Prime Gaming.
Please note that these pages should not be considered an exhaustive source of information. Specific campaigns may have different requirements or non-standard operating procedures. When in doubt, please ask your Prime Gaming contacts.
What is Prime Gaming?
Prime Gaming is a premium gaming benefit included with Amazon Prime and Prime Video memberships. Prime Gaming offers free games and in-game loot for select titles, and they're always 100% free to Prime members. New offers are always being added, covering games of all sizes and genres! Integrating with Prime Gaming is a great way to promote your games to a broad new demographic.
Your game's Prime Gaming promotion may be referred to as a campaign, and will be structured based on what kind of content you're offering.
- Promotions for in-game content consist of one or more timed items, sometimes known as "drops" or "offers". A set of items released over time may be referred to as a "series" or "season".
- These promotions are presented on a game page, which shows off your game and the full drop schedule.
- Each offer also has an item detail page (IDP) where customers learn more and claim the item's content.
- Promotions for full games are called Free Games with Prime (FGWP). Your game will be presented on a FGWP detail page—a combination game/item detail page where customers learn about your title and claim it as an offer.
This documentation covers what you'll need to help us set up your content, create your campaign's detail pages, and keep everything running smoothly from start to finish.
Your Campaign Team
While planning your campaign, you'll be introduced to a team of Prime Gaming contacts who can help with every step of the process. Each contact's role is described below:
- Campaign Program Manager (CPgM): Your primary Prime Gaming contact, especially for questions about the launch and management of your campaign. Once planning has started in earnest, they will host most or all of your meetings with Prime Gaming. You'll be seeing a lot of the CPgM!
- Technical Account Manager (TAM): Our TAMs handle the behind-the-scenes operational work needed to configure each offer. They ensure that your content appears correctly on the Prime Gaming website and Twitch, handle game builds for FGWP offers, and oversee localization and customer service efforts.
- Partner Marketing Manager (PMM): The PMM handles your campaign's marketing on the Prime Gaming side. Depending on the nature of your campaign, they may also assist with broader marketing coordination.
- Solutions Architect (SA): Your contact for all things technical, especially the tech integration that delivers your campaign's offers.
- Business Development Manager (BDM, BD): The driving force behind your partnership with Prime Gaming, in charge of contracts and other business concerns. You have likely already been talking with them!
You may be put in touch with other people at Prime Gaming based on your specific needs. Don't hesitate to contact the entire campaign team if you're not sure where to direct a question.
Campaign Deliverables
The non-technical deliverables for your Prime Gaming campaign fall into a few main categories.
- Agreements: Any artifacts that are drawn up during the planning phase. These might include a drop schedule, a marketing plan, and your executed contract.
- Assets (images and video): Vibrant assets on your Prime Gaming pages and other placements will show off your game and help you stand out to customers.
- Copy (text): Not as flashy as assets, but just as important. Well-written copy fleshes out your Prime Gaming pages and creates a straightforward customer experience.
- QA and Live Support: Keeping Prime Gaming's QA team in the loop ensures a smooth launch and quick support.
Outside of the tech integration, assets and copy are the most in-depth part of preparing a new campaign. You can learn more about specific asset and copy requirements for each type of Prime Gaming offer in the following sections of this documentation. Full checklists are available on the "What We Need From You" pages.
For more information about our QA and live support requirements, please see QA & Live Support in the Tech Integration section.
Next:
- In-Game Content Offers
- Free Games With Prime (FGWP) Offers