In-Game Content Campaigns

What We Need From You

Make sure to prepare the following deliverables to set up your Prime Gaming game page and item detail pages.

Image Assets & Copy Forms
Video Assets (Optional)
Marketing Assets
Reference: Campaign Checklist
Reference: All Asset Specs

Image Assets & Copy Forms

Note: You only need to submit the game-wide assets and copy form once, unless you want to update any of them later in your campaign. Item-specific resources should be submitted for each item detail page.

Use these Photoshop templates and copy forms to prepare the images and copy required for your Prime Gaming game page and item detail pages.

The Prime Gaming team will provide unique Canto links for all of your campaign's deliverables. Please upload your final image assets, Photoshop files, compressed video assets, and completed copy forms to Canto using this link.

Video Assets (Optional)

If you created any video (MP4) assets—which may include a desktop hero video, media videos, and/or instructions video—make sure to compress them before uploading them to Canto. Any video compression software will work; we recommend HandBrake (it's free!).

Marketing Assets

For marketing templates and guidelines, see the Prime Gaming Style Guide . Marketing assets should also be uploaded using Canto.

Reference: Campaign Checklist

Everything in this list is required for all campaigns unless otherwise specified.

Your campaign may require additional deliverables that are not listed here. Check in with your Prime Gaming campaign team to ensure nothing is missed.

#	Topic	Deliverable	Criteria	Resources
1	Integration	Account linking* * Required for most campaigns.	Successfully tested with SA	Pull integrations Push integrations (+syncing)
2	Integration	Content delivery	Successfully tested with SA	Pull integrations Push integrations
3	Assets	Game assets Early drop assets	Uploaded to Canto Approved by Prime Gaming	Asset List and Specs Site-wide Guidelines
4	Copy	Game copy Early drop copy	Uploaded to Canto Approved by Prime Gaming	Game Page Guidelines IDP Guidelines Site-wide Guidelines
5	Testing	QA Intake Form	Uploaded to Canto Greenlit by Prime Gaming QA	QA Intake Form QA & Live Support
6	Support	Support contact(s) Response SLAs	Discussed with campaign team	QA & Live Support

Reference: All Asset Specs

For more details about each asset, including examples, please refer to each asset's documentation link and the Prime Gaming Style Guide . For videos, you can also refer to the Prime Gaming Motion Graphics Guide . All assets should adhere to our site-wide Guidelines & Policies.

Game Assets

Full article: Game Pages

Each of these assets is only required once, and can be generated from the Game Page Photoshop templates .

Game Asset	Required?	Section	Minimum Size (px)	File Type(s)
Game Desktop Hero	Required	Game Hero	2880 x 1576 Custom aspect ratio	High quality JPG
Game Mobile/Tablet Hero	Required	Game Hero	1536 x 1000 Custom aspect ratio	High quality JPG
Game Desktop Video Hero	Optional	Game Hero	2880 x 1576 Custom aspect ratio	Compressed MP4
Game Account Logo Icon	If using account linking	Linked Game Account	400 x 400 1:1 aspect ratio	PNG (transparency allowed)
Game Media Images	Optional	Game Media	1920 x 1080 16:9 aspect ratio	High quality JPG
Game Media Videos	Optional	Game Media	1920 x 1080 16:9 aspect ratio	Compressed MP4
Game Box Art	Required	About the Game	1080 x 1440 3:4 aspect ratio	High quality JPG

Per-Drop Assets

Full article: Item Detail Pages

Please provide each of these assets for each of your campaign's offers. Item assets can be generated from the Item Detail Page Photoshop templates .

Item Asset	Required?	Section	Minimum Size (px)	File Type(s)
Item Desktop Hero	Required	In-Game Content Hero	3200 x 1800 16:9 aspect ratio	High Quality JPG
Item Mobile/Tablet Hero	Required	In-Game Content Hero	2400 x 1350 16:9 aspect ratio	High quality JPG
Item Desktop Video Hero	Optional	In-Game Content Hero	1920 x 1080 16:9 aspect ratio	Compressed MP4
Item Media Images	Optional	In-Game Content Media	1920 x 1080 16:9 aspect ratio	High quality JPG
Item Media Videos	Optional	In-Game Content Media	1920 x 1080 16:9 aspect ratio	Compressed MP4
Item Thumbnail	Required	Claim Experience	400 x 400 1:1 aspect ratio	High quality JPG
Item Instructions Image or Video	Optional	Claim Experience	1920 x 1080 16:9 aspect ratio	High quality JPG or compressed MP4
Item Card	Required	Game Pages Other placements	512 x 288 Custom aspect ratio	High quality JPG
Item Card Placeholder	Optional	Game Pages Other placements	512 x 288 Custom aspect ratio	High Quality JPG