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Free Games With Prime (FGWP)

What We Need From You

Make sure to prepare the following deliverables to set up your Prime Gaming FGWP game build and detail page.

Game Build

Full article: Game Distribution

If your FGWP title will be distributed through the Amazon Games app (AGA), you'll need to prepare a ZIP file with a ready-to-run PC build of the game. Please upload the ZIP file to Canto using the link provided by your Prime Gaming campaign team.

AGA also requires certain assets and copy to display your game in the launcher. These are summarized in the All Asset Specs checklist below.

FGWP offers that are not distributed through AGA may have different requirements. Please check in with your Prime Gaming campaign team to confirm what we'll need.

Detail Page Assets & Copy Forms

The copy form and Photoshop templates linked below are used to prepare the images and text needed for your Prime Gaming FGWP detail page. Please upload your final image assets, Photoshop files, compressed video assets, and completed copy forms to Canto using the link provided by your Prime Gaming campaign team.

Video Assets (Optional)

Please remove all competitor platform logos (ex: Steam) or past launch dates (Ex: Coming July 2019) so as to not confuse customers during the claim process. Additionally, videos should not feature excessive violence or provocative imagery.

If you created any video (MP4) assets — which may include a Video Hero, Media Videos, and/or an Instructions Video — for your detail page, make sure to compress them before uploading them to Canto. Any video compression software will work; we recommend HandBrake (it's free!).

Marketing Assets

For marketing templates and guidelines, see the Prime Gaming Style Guide . Marketing assets should also be uploaded using Canto.

Reference: All Asset Specs

All assets should adhere to our site-wide Guidelines & Policies.

AGA Assets

Full article: Game Distribution

These assets are only required if your title will be distributed through the Amazon Games app.

Asset Minimum Size (px) File Type File Size
Box Art 1080 x 1440 High quality JPG Up to 5 MB
Game Logo 400 x 225 High quality PNG Up to 5 MB
Game Trailer 1920 x 1080 Compressed MP4 Up to 100 MB
Game Trailer Thumbnail 1920 x 1080 High quality JPG Up to 5 MB
Game Screenshots
(minimum of 3)
1920 x 1080 High quality JPG Up to 5 MB each
Hero Image (no logo) 1440 x 810 High quality JPG Up to 5 MB
Big Hero Image (no logo) 1920 x 640 High quality JPG Up to 5 MB
Launcher Hero (no logo) 1920 x 640 High quality JPG Up to 5 MB
Layered Key Art (varies) PSD Up to 100 MB
Game Description - Text 100 words or less

FGWP Detail Page Assets

Full article: FGWP Detail Pages

These assets can be generated from the FGWP Detail Page Photoshop templates .

FGWP Asset Required? Section Minimum Size (px) File Type(s)
FGWP Desktop Hero Required FGWP Hero 3200 x 1800
16:9 aspect ratio
High quality JPG
FGWP Mobile/Tablet Hero Required FGWP Hero 2400 x 1350
16:9 aspect ratio
High quality JPG
FGWP Desktop Hero Video Optional FGWP Hero 1920 x 1080
16:9 aspect ratio
Compressed MP4
Game Media Images Optional Game Media 1920 x 1080
16:9 aspect ratio
High quality JPG
Game Media Videos Optional Game Media 1920 x 1080
16:9 aspect ratio
Compressed MP4
Game Box Art Required About the Game 1080 x 1440
3:4 aspect ratio
High quality JPG
Game Account Logo Icon If using account linking Linked Game Account 400 x 400
1:1 aspect ratio
PNG (transparency allowed)
FGWP Thumbnail Required Claim Experience 400 x 400
1:1 aspect ratio
High quality JPG
FGWP Instructions Image or Video Optional Claim Experience 1920 x 1080
16:9 aspect ratio
High quality JPG or compressed MP4
FGWP Crown Card Required Prime Gaming home
Other placements
512 x 288
Custom aspect ratio
High quality JPG