Free Games With Prime (FGWP)
What We Need From You
Make sure to prepare the following deliverables to set up your Prime Gaming FGWP game build and detail page.
- Game Build
- Detail Page Assets & Copy Forms
- Video Assets (Optional)
- Marketing Assets
- Reference: All Asset Specs
Game Build
Full article: Game Distribution
If your FGWP title will be distributed through the Amazon Games app (AGA), you'll need to prepare a ZIP file with a ready-to-run PC build of the game. Please upload the ZIP file to Canto using the link provided by your Prime Gaming campaign team.
AGA also requires certain assets and copy to display your game in the launcher. These are summarized in the All Asset Specs checklist below.
FGWP offers that are not distributed through AGA may have different requirements. Please check in with your Prime Gaming campaign team to confirm what we'll need.
Detail Page Assets & Copy Forms
The copy form and Photoshop templates linked below are used to prepare the images and text needed for your Prime Gaming FGWP detail page. Please upload your final image assets, Photoshop files, compressed video assets, and completed copy forms to Canto using the link provided by your Prime Gaming campaign team.
Video Assets (Optional)
Please remove all competitor platform logos (ex: Steam) or past launch dates (Ex: Coming July 2019) so as to not confuse customers during the claim process. Additionally, videos should not feature excessive violence or provocative imagery.
If you created any video (MP4) assets — which may include a Video Hero, Media Videos, and/or an Instructions Video — for your detail page, make sure to compress them before uploading them to Canto. Any video compression software will work; we recommend HandBrake (it's free!).
Marketing Assets
For marketing templates and guidelines, see the Prime Gaming Style Guide . Marketing assets should also be uploaded using Canto.
Reference: All Asset Specs
All assets should adhere to our site-wide Guidelines & Policies.
AGA Assets
Full article: Game Distribution
These assets are only required if your title will be distributed through the Amazon Games app.
| Asset | Minimum Size (px) | File Type | File Size |
|---|---|---|---|
| Box Art | 1080 x 1440 | High quality JPG | Up to 5 MB |
| Game Logo | 400 x 225 | High quality PNG | Up to 5 MB |
| Game Trailer | 1920 x 1080 | Compressed MP4 | Up to 100 MB |
| Game Trailer Thumbnail | 1920 x 1080 | High quality JPG | Up to 5 MB |
| Game Screenshots (minimum of 3) |
1920 x 1080 | High quality JPG | Up to 5 MB each |
| Hero Image (no logo) | 1440 x 810 | High quality JPG | Up to 5 MB |
| Big Hero Image (no logo) | 1920 x 640 | High quality JPG | Up to 5 MB |
| Launcher Hero (no logo) | 1920 x 640 | High quality JPG | Up to 5 MB |
| Layered Key Art | (varies) | PSD | Up to 100 MB |
| Game Description | - | Text | 100 words or less |
FGWP Detail Page Assets
Full article: FGWP Detail Pages
These assets can be generated from the FGWP Detail Page Photoshop templates .
| FGWP Asset | Required? | Section | Minimum Size (px) | File Type(s) |
|---|---|---|---|---|
| FGWP Desktop Hero | Required | FGWP Hero | 3200 x 1800 16:9 aspect ratio |
High quality JPG |
| FGWP Mobile/Tablet Hero | Required | FGWP Hero | 2400 x 1350 16:9 aspect ratio |
High quality JPG |
| FGWP Desktop Hero Video | Optional | FGWP Hero | 1920 x 1080 16:9 aspect ratio |
Compressed MP4 |
| Game Media Images | Optional | Game Media | 1920 x 1080 16:9 aspect ratio |
High quality JPG |
| Game Media Videos | Optional | Game Media | 1920 x 1080 16:9 aspect ratio |
Compressed MP4 |
| Game Box Art | Required | About the Game | 1080 x 1440 3:4 aspect ratio |
High quality JPG |
| Game Account Logo Icon | If using account linking | Linked Game Account | 400 x 400 1:1 aspect ratio |
PNG (transparency allowed) |
| FGWP Thumbnail | Required | Claim Experience | 400 x 400 1:1 aspect ratio |
High quality JPG |
| FGWP Instructions Image or Video | Optional | Claim Experience | 1920 x 1080 16:9 aspect ratio |
High quality JPG or compressed MP4 |
| FGWP Crown Card | Required |
Prime Gaming home Other placements |
512 x 288 Custom aspect ratio |
High quality JPG |