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Alexa for Apps

How It Works

Now you can enable mobile customers to quickly get to key content and functionality in your app, just by asking Alexa. It’s easy to add voice-powered deep links to your custom skill which connect to your iOS and Android apps.

On this page:

What Customers Can Do With Alexa for Apps

Add Alexa for Apps (preview) to a custom skill to let mobile customers use their voice to quickly search, view more information, and access any functionality in your app.  


Quickly begin searches with voice. Transition to a mobile app or website to browse, select, and/or complete a task. 

View More Information

View additional complex information best displayed on screen. Show an interactive map, view order details, and more!

Access Functionality

Trigger any functionality in your app that is deep link enabled. Start a workout, begin a recording, or change settings... the possibilities are endless!


How TikTok is Using Alexa for Apps


Example Skills


TikTok created a first-of-its-kind experience for their platform with Alexa, offering voice-activated search and navigation in the app powered by Alexa. Mobile users can ask Alexa to search for videos, find music, and start a recording!


The Twitter skill now allows customers to consume tweets in the app, just by asking Alexa. Mobile users can also compose a tweet by voice and search content in the app!

Yellow Pages

Local search is what they do at the Real Yellow Pages. With Alexa for Apps, Thryv was able to easily launch their first Alexa skill to connect voice searches to the Yellow Pages app.


Alexa for Apps was a natural fit for SONIC. By making it as easy as asking Alexa to find nearby locations and discover what's new in the app, they keep friction out of the way of their customer's appetite!

Volley FM

Volley is using Alexa for Apps to allow customers to configure and continue their listening experience in their app.

Words with Friends Word Pop

Zynga's Alexa skill, Word Pop, allows players to have a Words with Friends experience, in the world of voice. Alexa for Apps creates a bridge between their voice game and their mobile game, Words With Friends 2.

Apply Now to Get Started

Key Features

With Alexa for Apps, you're in control with a variety of user experience options for requests that start on a mobile device.

Mix Voice + App

It's up to your skill when to send a deep-link request. Create the right balance between voice and app that serves your customers best.

Easy Deep Linking

Choose from four different deep link types. If you already have existing deep links, there's no need to modify your app.

Choose Where to Fallback

If a customer doesn't have your app installed, you can take them to your website for a continued experience, or take them to the app store.

Customize for Context

Customize your voice responses based on context. Provide more information for users when they ask from a locked device.


Additional Resources for Mobile Skills

New to Alexa Skills?
Code Sample: Alexa for Apps
The Alexa for Apps Design Guide