Step 4: Add Descriptions

The documentation here relates to the Descriptions tab:

General Information tab
Description tab

On the Description tab, you provide long and short descriptions for your app’s listing in the Appstore.

Description tab fields
Field Description
Language

The default language for your app. All apps except those originating in China require an English (U.S.) translation. To add another translation, click the Save and Add a Translation button. You will need to select a language and fill out all of the required information on the Description tab in the new language.

Display Title

The app title that will be displayed in your app’s listing on both the Appstore website and on devices. The display title should be brief and does not have to be the same as the App Title field on the General Information tab. If you would like to refer to Amazon or any Amazon product or service (including Kindle or Fire) in the title of your app, refer to the Amazon Trademark, Brand, and Marketing Guidelines.

Short description

A short description of your app that is appropriate for display on a TV or tablet device. The maximum length is 1,200 characters, but consider using a shorter description. (Paragraph breaks get stripped out.) The Fire TV UI displays displays only the first 200 characters, then shows an ellipses to read more. Optimize your short description to include the most important information up front. If your app allows in-app purchasing, a note gets automatically appended to the end of your description.

Long description

A lengthier description of your app that is appropriate for use on the Amazon Appstore website. The maximum length is 4,000 characters. The long description appears in the Appstore website only, not on tablet or Fire TV devices. Note that all text input fields (including the short description and other fields) are plain text only. Do not enter HTML markup (it will fail testing and delay your app’s publishing).

Product feature bullets

Three to five key features of your app, one feature per line. Press Return after each feature. The Dev Portal will automatically convert each item to a bullet item each time that you press Return.

Keywords

Comma-separated search terms that will help customers find your app in the Amazon Appstore. These keywords can be helpful in surfacing your app when users search Fire TV, either by text or with voice.

Next Steps

Go to the next step: Step 3: Add Images & Multimedia.